Libby Rodney

The Harris Poll® : Chief Strategy Officerhttp://www.theharrispoll.com/
Libby Rodney is the Chief Strategy Officer of Harris Insights & Analytics. She is a strategic brand consultant, digital expert, and global trend hunter with a decade plus consulting on Fortune 100 brands. Over the past year, Libby has been traveled to over 36 cities surfacing the next big trends in cultural values, consumer desires, tech behaviors and corporate leadership. From Malaysia to Ghana, she has scoured the streets, smartphones, and boardrooms to identify experiential shifts that change the way we interact and engage with businesses. She works with top Fortune 500 and social enterprise brands such as TED, The UN, Chanel, Unilever, Comcast, Deloitte, TIAA- CREF and PwC to kickstart innovation practices, frame future-forward consumer insights, redefine brand experiences and reframe brand’s purpose in culture. She honed her digital skills while working at Razorfish, which at the time was the highest ranked digital agency by Forrester. From there, Libby sharpened her strategic brand positioning skills at WPP’s strategic powerhouse, Berlin Cameron, followed by the highly creative and imaginative Barton F. Graf. Libby is known for her combination of trend forecasting and creative abilities, frequently giving presentations on the future of global trends and her projects have been featured at SXSW and international award shows. She received a degree in International Politics at New York University, after being given a scholarship based on the ambition to ‘change the way women were perceived in marketing.’