In2 Innovation Summit

North America 2018
February 13, 2018, New York

Book Your Ticket Now

The 2018 North America In2 SABRE Awards Shortlist

The 2018 Innovation SABRE Awards — North America Finalists 

This year's Innovation SABRE Award entries spanned an impressive breadth — the work touched on cultural moments, the political climate, social movements, technological change and, in some cases, unearthed innovation in unexpected places.  

There were also a record number of entries to the competition this year, which also means it was an exceptionally competitive year. For many categories, narrowing down the shortlist was especially challenging. And while lots of excellent work is recognized, some very strong contenders ultimately couldn't make the shortlist. Olson Engage and Ketchum lead the nominations — meanwhile, MullenLowe, M Booth, Allison + Partners, Weber Shandwick, W2O Group and Golin are among those agencies whose work is recognized multiple times for innovation. 

The winners will be announced on the evening of Tuesday, February 13 at the InterContinental Hotel in New York. The gala will follow the 5th Innovation Summit — North America that will explore the collision of content, media and technology — and more. Tickets for both events are available here — enjoy an Early Bird discount if you buy before January 3. Reach out with any questions and we look forward to seeing you all there.

Dress code (evening): Cocktail attire. No black-tie required.
Dress code (daytime conference): None specified

EXPERIENTIAL MARKETING 

LIVE EVENTS 

The BEHR Trend Home
BEHR with Olson Engage 

Eclipsing the Eclipse,  
Royal Caribbean International with Weber Shandwick

Kit Kat® Thief
KitKat with Ketchum

 

Pay with Honesty, Get Honest Tea
Honest Tea with M Booth

The Spotted Cheetah
Frito-Lay with Ketchum

DIGITAL PROMOS & ACTIVATIONS
Adobe Make It On Mobile
Adobe with Golin 

McDonald's The FrorkTM for Signature Crafted Recipes
McDonald's with Golin
 
“A NIGHT AT” the Home of Guinness
Guinness Storehouse with Ogilvy

The One-Chip Challenge
Paqui with Olson Engage

Pair Up with JCPenney CSR Campaign
JCPenney with VP&C and M Booth

 

SPONSORSHIPS
Chess Empowers Students in the Face of Adversity

Ascension

Driving Rare Disease Dialogue with a Daytime Drama – VoicesofMPN General Hospital Integration

Incyte with W2O Group

 

Hisense Dual Threat Challenge
Hisense USA with Kwittken

 

The NFL Tastes The Rainbow

Skittles with Olson Engage 

Taste of Derby 
14 Hands with WE Communications 


TRADE SHOWS & AWARDS
American Greetings Breaks Onto the Tech Scene at CES

American Greetings with Mullen Lowe U.S. 

Orbital Insight and the Bulleit Group: Awards Campaign

Orbital Insights with the Bulleit Group

Semiconductor Maker to CES Journalists: "It's Not What We Make. It's What We Make Possible."

NXP with the Hoffman Agency 

Women's Health In Bloom
AMAG Pharmaceuticals with Marina Maher Communications 

Zelle Gets Money Moving

Early Warning with Porter Novelli 

EARNED MEDIA

BEST IN DIGITAL/PRINT CONSUMER MEDIA (EARNED)
All Pink Starburst

Starburst with Olson Engage 

Kit Kat® Thief
Kit Kat® with Ketchum 

The One-Chip Challenge
Paqui with Olson Engage  

Social Saw It Coming
Socialbakers with Hotwire

YES Means TEST: Empowering Sexually Active Young Adults to Get Tested for STDs

The American Sexual Health Association with Edelman 


BEST IN DIGITAL/PRINT B2B MEDIA (EARNED)
Corporate Profile in Inc. Magazine 

Cogito with PAN Communications 

Forbes Cloud 100
Domo, Pluralsight, Sorenson Capital, Qualtrics with Method Communications 


How SAP Ariba Technology is Stomping Out Modern Slavery

SAP Ariba with PAN Communications 


Signpost Trumps the News Cycle
Signpost with SHIFT Communications 

Storytelling with Data: Instagram vs. Snapchat
Jumpshot with the Bulleit Group 

BEST IN BROADCAST MEDIA (Earned)
The Bachelor Finds Love in Finland
Visit Finland with Zapwater Communications 

Gronk + Monster Jam: Leveraging Partnerships and Elevating the Sport
Monster Jam (Feld Entertainment) with MullenLowe U.S.

The One-Chip Challenge
Paqui with Olson Engage 

A sneak peek inside Microsoft's AI research labs – BBC Newsnight
Microsoft with WE Communications 

Tax Genius H&R Block Reinvents Tax Industry through Cognitive Technology
H&R Block with Ketchum 
 

PRODUCT REVIEWS (Earned)
Can Do, Can Did: Creating the Canned Cocktail Movement
Cooper Spirits Company with KLG Public Relations 

 

JetBlue Vacations delivers Office Souvenirs

JetBlue Vacations (JetBlue) with MullenLowe U.S.
 

Now You’re Cookin’ with the New SmartChef® Gas Grill

Char-Broil with SHIFT Communications 

Pantene Gold Series Launch Initiative 

Pantene (P&G) with DeVries Global 

SculpSure: A Smarter Way to Sculpt

Hologic/SculpSure with Edelman

BEST EARNED MEDIA WITH INFLUENCERS + COMMUNITIES
All Pink Starburst

Starburst with Olson Engage

Carpe PM
Almond Board of California with Porter Novelli 
 

Showcasing the Best Bites at 30,000 ft. with JetBlue

JetBlue with MullenLowe U.S.
The NFL Tastes The Rainbow
Skittles with Olson Engage

With Zumba Fitness, Despicable Me 3 Dances Its Way To Global Box Office Domination 

H+M Communications with Universal Pictures 


BEST PERSUASIVE CONTENT
Konnect helps Amber Rose find her voice for the 2017 Amber Rose SlutWalk

Amber Rose SlutWalk with Konnect Agency 
Pair Up with JCPenney CSR Campaign
JCPenney with VP&C and M Booth

Show-and-tell Persuasion. Paris Beyond the Eyes of a Tourist.

Business France with the Hoffman Agency
 

“The Talk” – Creating a National Movement to End “The Talk” and Racial Bias

Procter & Gamble / My Black Is Beautiful with EGAMI Group
Telling Washington Why Crop Insurance Matters
Farm Credit Mid-America with Exponent Public Relations
 

BEST CONTENT CREATION FOR MEDIA SITES (Earned)
For The Love of Hot Dogs
Oscar Mayer with Olson Engage 

McDonald's theSTRAW
McDonald's with Golin 

Power of Pizza

Nestle with Team N

Trans102

M.A.C. Cosmetics with Praytell

With Zumba Fitness, Despicable Me 3 Dances Its Way To Global Box Office Domination 

H+M Communications with Universal Pictures 
SPONSORED & PAID MEDIA

BEST CONTENT CREATION FOR MEDIA SITES (Paid)

Explanimators Video Series
Microsoft News Center 
 
Fight Dirty
Method with Kovert Creative 

.Future Podcast
Microsoft News Center
 

BEST INFLUENCER PROGRAMS + ENDORSEMENTS (Paid)

Creating the Summer of Spritz with Aperol
Campari America with M Booth 

Dove and Shonda Rhimes Launch Real Beauty Productions
Dove with Edelman

Kicking Engagement Into High Gear
Cenex with Exponent PR

The NFL Tastes The Rainbow
Skittles with Olson Engage 
The Wolf with Christian Slater
HP, Inc.

BEST MEDIA PARTNERSHIP
Uncharted Waters (Winner)
Land O'Lakes with Exponent PR  

HPE Takes Its Mars-shot (Finalist) 
Hewlett Packard Enterprise with Interfuse Communications, a Ketchum Company 


BEST IN SEO/CONTENT DISTRIBUTION (PAID + ORGANIC)
CloudCraze Digital Commerce ROI Campaign (Winner)

CloudCraze with Walker Sands

Online Discovery Takes the Lead in Reputation Management Campaign (Finalist)
ASE Group with the Hoffman Agency


BEST IN DIGITAL MARKETING/ADVERTISING

Feeding the World, Acre by Acre

DuPont Crop Protection with Exponent PR

First movers on a new platform to reach Political Elites
Walmart
 

JetBlue's Tax Return Return Flight

JetBlue with MullenLowe U.S. 

State of Costs
Blue Cross and Blue Shield of North Carolina with Ketchum
Zylkene (Vetoquinol USA) Pet Parent Campaign
Vetoquinol USA with RLA Collective 

SOCIAL MEDIA & COMMUNITY MANAGEMENT

BEST USE OF INTEGRATED SOCIAL MEDIA
Arla’s 12 Days of Grilled Cheese

Arla with Carmichael Lynch Relate
Heroines of Health
GE Healthcare with Olson Engage 

#LetsTrumpAddiction
Advocates for Opioid Recovery with CURA Strategies

The Macallan: Two Whiskies. One Macallan.
Macallan with M Booth 

McDonald's The FrorkTM for Signature Crafted Recipes
McDonald's with Golin


BEST USE OF SOCIAL NETWORKS
Allstate #StreitCred

Allstate with Taylor 

Adobe Make It On Mobile

Adobe with Golin


Fractured Truth

Radius Health with W2O Group


Jack Link’s Reclusive Spokesbeast Sasquatch Helps the Brand Reclaim Its Spot on the Culture Map

Jack Link's with Carmichael Lynch Relate
 

Machine Learning Enables Alteryx to Dominate on Social Media

Alteryx with SHIFT Communications 


BEST USE OF VIDEO NETWORKS 
EnLIVEning the Conversation: Creating New Pathways for the MS Patient

Teva Neuroscience with Rx Mosaic Health
 
Lab Invaders
GE Healthcare

Passion vs. Paycheck Facebook Live Event at Foothill College
Bank of America with Burson-Marsteller 

Tomlyn Facebook LiVETalk
Tomlyn, Vetoquinol USA with RLA Collective 
With Zumba Fitness, Despicable Me 3 Dances Its Way To Global Box Office Domination 
H+M Communications with Universal Pictures 

BEST IN REAL-TIME ENGAGEMENT
The Debate Headache
GSK Consumer Healthcare, Excedrin with Weber Shandwick

The First-Ever Monster Jam Front Flip
Monster Jam (Feld Entertainment) with MullenLowe U.S.

Moe's Ignites the Queso Wars!
Moe's Southwest Grill with Allison + Partners 
 
@RealMrClean During Super Bowl LI
Mr. Clean with Citizen Relations 
 
Wendy's Twitter Beef
Wendy's with Ketchum 

BEST MEME/VIRAL CAMPAIGN
Eclipsing the Eclipse
Royal Caribbean International with Weber Shandwick 
 
The One-Chip Challenge
Paqui with Olson Engage 

Nuggs for Carter
Wendy's with Ketchum 

Staring Down The Street: State Street’s Fearless Girl
State Street and Ogilvy, River Communications, Water & Wall Group

“The Talk” – Creating a National Movement to End “The Talk” and Racial Bias
Procter & Gamble / My Black Is Beautiful with EGAMI Group
BEST USE OF GAMIFICATION/USER-GENERATED CONTESTS
Catelli 150th Family Reunion Contest
Catelli Pasta with Environics Communications

Lenovo Legion 2017 Charity Battle
Lenovo Legion with Ketchum
 
Mobilizing an Army of eBay Brand Advocates
eBay Partner Network with Just Drive Media 
 
RNspire: What Type of Nurse Are You?
Cardinal Health with Fahlgren Mortine
 
Star Wars Force Friday II: Find The Force
Disney Consumer Products & Interactive Media
 
BEST IN CROWDSOURCING & CO-CREATING
Writing Pimax Into The Record Books (Winner)
Pimax with Dynamo Communications

BEST USE OF PHOTO NETWORKS
Dream Big, Princess Photography Campaign
Disney Consumer Products and Interactive Media
 
Heroines of Health
GE Healthcare with Olson Engage

Queso Cup 
Chipotle Mexican Grill with Day One Agency 
 

BEST USE OF BLOGS
‘Great American Eclipse’ Flight (Winner)
Alaska Airlines with C+C

Allstate Canada's GOOD HANDS Blog; Moving Beyond Impressions (Finalist)

Allstate Insurance Company of Canada with Environics Communications 

BRAND CONTENT & CREATIVITY

BEST IN BRAND NARRATIVES
American Greetings breaks onto the tech scene at CES

American Greetings with MullenLowe U.S.

Genentech’s 40 Defining Moments

Genentech with FleishmanHillard

The Order of Cholula: Founding a Cult of Flavor

Cholula with Cohn & Wolfe 

“The Talk” – Creating a National Movement to End “The Talk” and Racial Bias
Procter & Gamble / My Black Is Beautiful with EGAMI Group

VSL#3 & Me: User-Generated Consumer Video Series

VSL#3 with RLA Collective 


BEST IN DIGITAL BRAND PLATFORMS

JetBlue's Tax Return Return Flight

JetBlue with MullenLowe U.S.


Microsoft Story Labs

Microsoft 


National Today: The World's First Viral Holiday Platform

National Today powered by PR Hacker 


The Order of Cholula: Founding a Cult of Flavor

Cholula with Cohn & Wolfe 

Star Wars Force Friday II: Find The Force
Disney Consumer Products & Interactive Media
 

BEST IN BRAND FILM/VIDEO

Dove and Shonda Rhimes Launch Real Beauty Productions

Dove with Edelman 


Encourage Everyday Connections with Give Meaning

American Greetings with MullenLowe U.S. 


For The Love of Hot Dogs

Oscar Mayer with Olson Engage 
The Macallan: Two Whiskies. One Macallan.
The Macallan with M Booth 


Push of a Finger

Gillette with Ketchum 


BEST IN BRAND ANIMATION VIDEOS
Explanimators Video Series

Microsoft 

How to eat sushi the right way
simpleshow Foundation with simpleshow Japan 

Invest Like a Feminist
Pax World Management with RF Binder 


BEST USE OF ILLUSTRATIONS + PHOTOGRAPHY
All Pink Starburst

Starburst with Olson Engage 
Donate a Photo Influencer Program
Johnson & Johnson with M Booth

Dream Big, Princess Photography Campaign
Disney Consumer Products and Interactive Media

Make Tech Her Story
CompTIA with Walker Sands Communications 
Making a Splash for Powerline Safety
Electrical Safety Authority with Environics Communications
 

BEST IN AUDIO: PODCASTS + MUSIC

.future podcast
Microsoft 

Rise to the Occasion: A Pizza Anthem

DIGIORNO Pizza with Team N and Doner
 
T.R.I.P. Through The Multiverse
The Lights Out + Aeronaut Brewing Co. with Adam Ritchie Brand Direction
 

BEST IN IDENTITY BRANDING

Hitachi Vantara Brand Identity

Hitachi Vantara Brand with Creative Services
 
Meet the Elevators
Elevate Minnesota with Olson Engage
 
The NBA G League
Gatorade with FleishmanHillard 
Positioning a Brand for the Next Century
Gotham with Allison + Partners 

Solid Waste Authority of Central Ohio Brand Identity
Solid Waste Authority of Central Ohio with Fahlgren Mortine
 
BEST IN SOCIAL GOOD + PUBLIC SERVICE
More Than T
M.A.C. Cosmetics with PrayTell 

Reducing Distracted Driving in Washington State
Washington Traffic Safety Commission with C+C

Staring Down The Street: State Street’s Fearless Girl
State Street and Ogilvy, River Communications, Water & Wall Group

Tostitos Party Safe Bags
Frito-Lay with Ketchum 

Truth Initiative: #StopProfiling
Truth Initiative with Ketchum 
 

ANALYTICS + INSIGHTS

BEST USE OF SOCIAL MEDIA OR ANALYTICS FOR AUDIENCE INSIGHTS OR INFLUENCER TARGETING

Bringing ReAl Talk to the RA Community
Pfizer with GCI Health

Bringing a New Generation of Campers to KOA
Kampgrounds of America with Allison + Partners 

The Debate Headache
GSK Consumer Healthcare, Excedrin with Weber Shandwick 
 
J&J Takes Over #JPM17
Johnson & Johnson (J&J) with Marina Maher Communications (MMC)  
 
Measuring the Financial Impact of Overstock's Organic Social Media
Overstock with W2O Group 

BEST USE OF ORIGINAL/COMMISSIONED RESEARCH FOR ENGAGEMENT 

BambooHR Bad Bosses Study

BambooHR with Method Communications 


Jameson Gives Promising Musicians A Shot

Pernod Ricard USA / Jameson Irish Whiskey with Ketchum 


Owler CEO Likeability Study

Owler with Walker Sands Communications 


The Power of a Smile

Dignity Health with Allison + Partners 
 
Whole Foods Data Post-Acquisition Announcement
Orbital Insight with the Bulleit Group 

BEST IN MEASUREMENT, POST-CAMPAIGN ANALYSIS

Bringing a New Generation of Campers to KOA

Kampgrounds of America (KOA) with Allison + Partners

Custom Dashboards Allow Citrix to Track KPIs in Real-Time
Citrix with SHIFT Communications 

New York International Auto Show: Impact Analysis
Hyundai with Ketchum 


BEST IN MARKETING TECHNOLOGY
Beyond Impressions: Earned Audience Attention Index and Platform Delivers Actionable Media Relations Intelligence

Weber Shandwick 

Galileo6
Spectrum 

National Today: The World's First Viral Holiday Platform

PR Hacker

Prove Your Business Impact

Proof 


W2O Socialgraphics

W2O Group 

AGENCY SPOTLIGHT

BEST AGENCY MARKETING
Global Relevance Review

Golin 

The Launch of SourceCode Communications

SourceCode Communications

Powerful Connections: 2017 Influence Impact Report

Allison+Partners

Protecting and Predicting Against Reputation Risk in Real Time

Weber Shandwick 

Wired by Nature, Swayed by Science

Spectrum 

BEST AGENCY DISRUPTION - TOOLS & TACTICS
Accelerators of Relevance

Golin with McDonald's, Walmart, Unilever, J&J, and Facebook

Full Spectrum Measurement
Just Drive Media

Howler Soccer Ball Phone Video

Howler Media with Kovert Creative 

"Kathy's Thoughts" Alexa Skill

Ruder Finn 

#PRDiversity: The Struggle is Real

The City College of New York ( CCNY), the Branding + Integrated Communications program ( BIC)

BEST AGENCY BLOG, EDITORIAL, COMMUNICATIONS PLATFORM
Day One Agency Perspectives

Day One Agency

Introducing the Periodic Table of Business Storytelling Microsite
The Hoffman Agency 

"Kathy's Thoughts" Alexa Skill
Ruder Finn 

Powerful Connections: 2017 Influence Impact Report
Allison + Partners 

W2O Integrated Thought Leadership
W2O Group

BEST INITIATIVE — AGENCY
Fahlgren Mortine B2B Peer Summit

Fahlgren Mortine

Driving Thought Leadership Among Emerging Leaders

W2O Group

Howler Soccer Ball Phone Video
Howler Media — Kovert Creative 


BEST LIVE/DIGITAL EVENT — AGENCY

Clean Up At Cannes
Golin 

Event Series: Fake News, Real Consequences

Lewis 

#PrepareToProtect Healthcare Share Events

Weber Shandwick 

Unrivaled Thought Leadership at W2OatSXSW

W2O Group

INNOVATION EXCELLENCE —  AGENCY PROFESSIONAL 
Rebecca Reeve, R Squared 

SPECIAL CAMPAIGNS

BEST USE OF SOCIAL AND DIGITAL ENGAGEMENT ACROSS SECTORS

CORPORATE/B2B

BT "Must-Win" Campaign

BT Americas with Edelman
 

Egon Zehnder Sparks International Leadership Diversity Progress

Egon Zehnder with Text 100


Honeywell Goes Live to Drive Demand Worldwide

Honeywell with Weber Shandwick 


HPE Takes Its Mars-shot

Hewlett Packard Enterprise with Interfuse Communicaitons, a Ketchum Company


The Wolf with Christian Slater

HP, Inc.


CONSUMER GOODS

All Pink Starburst

Starburst with Olson Engage 


ANA Welcome to Experience Class

All Nippon Airlines with Hill + Knowlton Strategies 
 
Encourage Everyday Connections with Give Meaning
American Greetings with MullenLowe U.S. 


Nuggs for Carter
Wendy's with Ketchum

The One-Chip Challenge

Paqui with Olson Engage

 

CRISIS MANAGEMENT
For Two-plus Years ASE Thought the Storm Would Blow Over. It Didn't. (Winner)

ASE Group with the Hoffman Agency 


EMPLOYEE ENGAGEMENT 
How innovative communications impact business transformation    
Bristol-Myers Squibb with Gagen MacDonald

Improving Open Enrollment    
UnitedHealth Group with Olson Engage

JJMDC Unites 53,000 Employees to Reach More Patients. Restore More Lives.
Johnson & Johnson Medical Device Companies with Marina Maher Communications (MMC)

HEALTHCARE

Be Vocal: Speak Up for Mental Health

Sunovion Pharmaceuticals with Biosector 2


The Debate Headache

GSK Consumer Healthcare, Excedrin with Weber Shandwick
 

Driving Rare Disease Dialogue with a Daytime Drama – VoicesofMPN General Hospital Integration

Incyte with W2O Group

Genentech’s 40 Defining Moments
Genentech with FleishmanHillard 

The Power of a Smile

Dignity Health with Allison & Partners 

 

FINANCIAL SERVICES/INSURANCE
Farm Credit Mid-America: Making Ag Finance Clickable

Farm Credit Mid-America with Exponent PR 

Merchant Spotlight
American Express with Day One Agency 

“Official Card of Sounders FC Fans” Campaign
BECU with C+C

SOCIAL GOOD/NON-PROFIT

Qualtrics 5 for the Fight

Qualtrics with Method Communications 

Sister March: Building A Movement

Sister March with InkHouse 

Truth Initiative: #StopProfiling
Truth Initiative with Ketchum 
 
YES Means TEST: Empowering Sexually Active Young Adults to Get Tested for STDs
The American Sexual Health Association with Edelman 
Youth Suicide Prevention Awareness Campaign
Washington State Department of Health with C+C
 

GOVERNMENT/PUBLIC AFFAIRS/LOBBYING
#LetsTrumpAddiction

Advocates for Opioid Recovery with CURA Strategies 

Meet the Elevators
Elevate Minnesota with Olson Engage 

Reducing Distracted Driving in Washington State
Washington Traffic Safety Commission with C+C
 

TECHNOLOGY
Bringing On-Demand Retail to Rideshare

Cargo with Max Borges Agency 

Hip Hop, STE(A)M & Tinkercad: Autodesk Brings Hip Hop Architecture Camps Nationwide

Autodesk with M Booth 

Making Meaningful Connections: A Tinder Couple Goes Viral
Tinder with M Booth 

The Wolf with Christian Slater
HP, Inc.

Writing Pimax Into The Record Books
Pimax with Dynamo Communications

LEAN MARKETING 

Making a Product Sing with Electric Jukebox

Electric Jukebox with SourceCode Communications 
With Zumba Fitness, Despicable Me 3 Dances Its Way To Global Box Office Domination 
H+M Communications with Universal Pictures 
Writing Pimax Into The Record Books
Pimax with Dynamo Communications


MICRO MARKETING

#BeautyrestPets on National Pet Day

Beautyrest with Hunter Digital

Hinge Milestone Marketplace
Hinge with SourceCode Communications 

The Macallan: Women & Whisky
The Macallan with M Booth 

Moe's Ignites the Queso Wars!
Moe's Southwest Grill with Allison + Partners 
 
Samsung Creates Closet in the Clouds for Rent the Runway
Samsung with Allison + Partners 

NEW TO MARKET

BEST NEW COMPANY LAUNCH 
Appian IPO
Appian with Highwire

Bringing On-Demand Retail to Rideshare
Cargo with Max Borges 

The One-Chip Challenge 
Paqui with Olson Engage

BEST NEW PRODUCT LAUNCH
The One-Chip Challenge

Paqui with Olson Engage 

Push of a Finger
Gillette with Ketchum 

Using Innovation to Drive Wanderlust
Celebrity Cruises with DeVries Global 

Writing Pimax Into The Record Books
Pimax with Dynamo Communications

Zima Returns

MillersCoors with Olson Engage 
 

INNOVATION EXCELLENCE 

MOST INNOVATIVE PROJECT - UNIVERSITY/COLLEGE LEVEL
#PRDiversity: The Struggle is Real
The City College of New York ( CCNY), the Branding + Integrated Communications program ( BIC)


INNOVATION EXCELLENCE — BRAND PROFESSIONAL
Franz Paasche, PayPal

INNOVATION EXCELLENCE — INDUSTRY DISRUPTER
Antonio Lucio, HP 

BEST IN SHOW - MOST INNOVATIVE 
We will countdown the five most innovative campaigns, selected from the evening's category winners.