Bonnie Ulman

M Booth: Chief Insights & Planning Officerhttp://mbooth.com/

Author, Hustle: Marketing to Women in a Post-Recession World

Co-Author, Trillion-Dollar Moms: Marketing to a New Generation of Mothers

Bonnie is the Chief Insights & Planning Officer at M Booth and also serves as the Director of M Booth South in Atlanta.  Bonnie leads a network-wide team that identifies game-changing insights about brands’ competitive landscape, consumer and customer mindsets and behavior, and the reach of influencers. In addition, she serves as strategic lead for the firm’s clients that are serviced out of the Atlanta office.

Bonnie is a regular speaker, presenter and media commentator about issues concerning mothers, women and families. She is the author of Hustle: Marketing to Women in a Post-Recession World, a book that reveals the lasting effects of the Great Recession on women and the impact on brands. She is co-author of Trillion-Dollar Moms: Marketing to a New Generation of Mothers, that remains today one of the best-selling books about marketing to moms.

Prior to rejoining M Booth – after 23 years – she co-founded and led The Haystack Group – an Atlanta-based account planning and public relations firm. Bonnie has held senior positions in several of the largest global public relations firms, including Ketchum and MSL.

 

She lives in metro Atlanta and divides her time between M Booth offices in New York and Atlanta.