The Future of Influencer Marketing (invite-only)

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13 February 2019

02:30 PM

Influencer marketing has unquestionably been one of the most dynamic channel additions to the marketing mix over the last decade. As more time, money and other resources continue to be devoted to influencer campaigns with no signs of slowdown, marketers and communicators are scurrying to understand the value of their influencer efforts. Where and how does an influencer deliver impact to the funnel or other parts of the business? What metrics should be considered? What is the best way to produce continual value?

Moderator and Speakers

13 Feb 2019