Preparing for Generation Alpha

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13 February 2019

11:20 AM

How is technology impacting kids born after 2010, also known as Generation Alpha? And what does this mean for marketers? With the help of Wired Consulting and the world's leading neuroscientists, educators, and cultural commentators, Hotwire has uncovered how technology is affecting brain development of these youngsters, the trends that will define this generation, and how brands will be able to reach them in the future. In this session, we’re bringing in the experts to discuss the impact that Gen Alpha has on family life and what comms pros/marketers need to know.


Moderator and Speakers

13 Feb 2019