Nijay N Nair

Adfactors PR: Director

Nijay N Nair, Director at Adfactors PR – India’s largest public relations firm, leads organizational development, commercial, strategic acquisitions & partnerships and growth initiatives at the firm. He has over 17 years of experience in diverse general management functions spanning strategy, business development, project management and planning, marketing and corporate communication, investor relations, procurement and commercial management.

Adfactors PR is the flagship company of the Adfactors Group. With a legacy of 35 years, Adfactors Group is largest independent communications group in India, comprising of a leading financial advertising agency – Adfactors Advertising, a brand consultancy – chlorophyll, media houses – Saffron Media and ERIL (Economic Research India Limited), a content development company – Yorke Communications and a socio-economic data platform – Datanet India. Adfactors Group has 40 offices across India as well as in Singapore and Sri Lanka. The Group invests 2% of its profits in training and knowledge management of more than 1000 employees.

Prior to joining the Adfactors Group in 2013, Nijay's general management experience was spread across diverse high-growth sectors including Auto, Information Technology, and Logistics and Infrastructure.

Taking pride in being 'a specialist at being a generalist', he brings the wealth of diversity and general management skills to play an integral role in Adfactors PR's evolution. Along with management responsibilities for the company's margin management and other strategic initiatives, Nijay is responsible for seeding and stabilizing of the Adfactors Group's geographic expansion and M&A initiatives.

Nijay is a Physics graduate from Mumbai University post which he acquired an MBA in International Trade and Finance from the US.