Global SABRE Awards 2017

The 40 best public relations programs of the past year
25 Oct 2017

Book your place

Global SABRE Awards 2017

The Global SABRE Awards recognize the 40 best public relations programs of the past year, from around the globe, selected from among the winners of our regional competitions. Also honored are the Holmes Report's 2017 Global Agencies of the Year.

The SABRE Awards--which include competitions for the Americas, EMEA and the Asia-Pacific region--attract more than 5,000 entries from more than 60 countries, so that the winners of the Global awards are the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

They will be recognized at an awards gala on the evening of October 25, which will also celebrate the Holmes Report’s 2017 Global Agencies of the Year. 

Dress code (Awards Ceremony): Smart evening wear or national dress. No black-tie required.
Dress code (Conference): None specified, but business to business casual is great.


The Global SABRE Awards trophies will be presented as part of countdown, from number 40 to number one. They are listed below alphabetically:

#BrutalCut—ActionAid UK with Weber Shandwick

#iHateTheWait—Airlines for America

#QuéOnda (What's Up With)—AVON Foundation with LLORENTE & CUENCA

Always Like a Girl Emojis—P&G with MSLGROUP

The Autism Simulator—SPOSA Bratislava with Seesame s.r.o.

Back To Work —Medela with Genesis Burson-Marsteller

Bring Back the Bees—General Mills Canada with Veritas Communications

Cheetos Museum—Frito-Lay (the Cheetos brand) with Ketchum

The Circus Takes The Circus Back—Ringling Bros. and Barnum & Bailey with MullenLowe

Daron – The Quest for Knowledge—Norad - Norwegian Agency for Development Cooperation with Gambit Hill + Knowlton Strategies

eBay Adopts L'Aquila—eBay Italy with APCO Worldwide

Empowering Haitian Farmers through Tree Planting—Timberland with Cone

Finding Our Fire: Bernzomatic Brand Refresh—Bernzomatic with Zeno Group

The Friendship Breakfast—TINE SA with JCP

HIV: OVERCOMING THE FEAR OF THE TEST—Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

HOW KOREAN PART-TIME WORKERS GOT FULL-TIME RESPECT—Media Will (Alba Chunkuk) with Weber Shandwick Korea

In Search of the UAE's Unluckiest Traveler—RSA with Edelman UAE

JetBlue Reaches Across The Aisle—JetBlue with MullenLowe

The Launch of Absorb: A Revolutionary, Game-Changing, First-of-Its-Kind Fully Dissolving Heart Stent—Abbott with GCI Health

Launching IQOS and Helping the Tobacco Giant Quit Smoking—Philip Morris International with Pagefield Communications

Leading a Campaign for a Company Under Attack—Herbalife with SKDKnickerbocker

Love Digital in the times of Demonetisation—ICICI Bank with Adfactors PR

Making Nuclear Necessary—Rosatom with Instinctif Partners

Maya Rudolph Comes Clean About Feminine Care with Seventh Generation’s “Vajingle”—Seventh Generation with Allison+Partners

„Mein Kampf – gegen Rechts“—Gesicht Zeigen! Für ein weltoffenes Deutschland e.V. with Ogilvy Public Relations GmbH

Mirinda - Release The Pressure—Pepsico with Edelman India

momondo - The DNA Journey—momondo

Nerd Against Nature—The Norwegian Trekking Association with Geelmuyden Kiese AS

One Ramadan—Huawei CBG with Memac Ogilvy Public Relations

Pantene Dad-Do/Strong is Beautiful—Pantene Pro-V with DeVries Global

PepsiCo: Performance with Purpose—PepsiCo

PLAYMOBIL: Setting Engagement Targets Ablaze with London Fire Brigade—PLAYMOBIL UK with OneChocolate

SA Tomorrow—Johannesburg Stock Exchange with Hill+Knowlton Strategies 

Safe Stories / Histórias Seguras—Ananse with Little George (Ketchum)

Savlon Healthy Hands Chalk Sticks—ITC SAVLON with PR Pundit

Selling the Idea of Luxury to Save a Brand from U.S. Extinction: The 2016 Volvo XC90 SUV—Volvo Car USA with WE Communications

The Swedish Number—Svenska Turistföreningen with Cohn & Wolfe Stockholm AB

Uncover the Truth—Transparency International Sri Lanka with Ogilvy Public Relations

The Vaseline Healing Project—Unilever/Vaseline with Edelman

Why Microsoft and a Boyband Pranked Dutch Youth—Microsoft with Progress Communications