Kaydee Bridges

Goldman Sachs: Vice President, Digital & Social Media Strategy; Brand & Content Strategy Group

Kaydee heads digital strategy and social media in the Brand and Content Strategy group at Goldman Sachs, where she’s worked since 2013. She leads efforts to innovate and grow Goldman Sachs’ digital and social presences as well as drive engagement through content marketing and advertising. Kaydee manages Goldman’s paid media, social media, search engine marketing, digital reputation management, infographic creation, and marketing analytics. She has overseen the launch of Goldman Sachs’ Instagram and Facebook accounts as well as executive social media accounts on Twitter, Instagram and the LinkedIn Influencer program. Kaydee’s work has won several awards from Midas, Digiday Content Marketing Awards, NewsCred, and the Financial Communications Society.

Previously, Kaydee was at JPMorgan Chase for 10 years, most recently as Vice President, Digital and Social Strategy in the Digital Marketing Group. She executed a number of projects including launching the @ChaseforBiz Twitter handle, digital efforts for the 12-12-12 Concert for Sandy Relief, and US Open digital activation for Chase.

Kaydee also worked in JPMorgan Chase’s Global Philanthropy group, where she launched and led the firm’s first presence on Facebook, Chase Community Giving, a crowd-sourced philanthropic program which donated over $30 million to thousands of charities. Prior to that Kaydee held roles in Corporate Strategy, Government Relations and rotated in banking roles with the First Scholar Program.

Kaydee holds an MBA from The University of Chicago Booth School of Business and a BSFS in International Politics from Georgetown University.