PRovoke18 Global PR Summit is a high-level event designed for senior practitioners to address critical issues and celebrate the best PR work.
The 3-day conference will feature top-tier keynotes and panel discussions that seek to provoke debate around the future of public relations.
Speakers from the top independent PR agencies around the world discuss some of the most critical issues for agency growth and competitiveness.
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Jerilan Greene is Chief Communications Officer of Yum! Brands, Inc., parent company of the iconic KFC, Pizza Hut and Taco Bell brands with more than 44,000 restaurants in 135 countries and territories. A leader in global retail development, Yum! Brands opens an average of six new restaurants per day.
In this role, Greene leads the company’s global reputation and public company positioning, overseeing corporate, financial, employee and brand communications, strategic issues and crisis management, stakeholder engagement, corporate social responsibility and sustainability communication.
The year 2016 was a landmark for Yum! Brands, as it successfully completed the spinoff of its China business as an independent, publicly traded growth company. Greene was the central communications and messaging architect for this milestone transaction and the launch of a new multi-year strategic transformation plan to drive long-term stakeholder value.
Prior to Yum! Brands, Greene was Executive Vice President at global communications marketing firm Edelman. She has also held leadership positions at Deloitte, Burson-Marsteller and Towers Watson.
An Arthur W. Page Society member, Greene is a two-time graduate of Northwestern University with a Master’s in Business Administration from the Kellogg School of Management and a Bachelor of Science from the School of Communication.
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