Earning a License to Operate: From Asset Protection to Brand Reputation

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23 October 2019

09:00 AM

Companies today are operating in a super-charged environment where expectations have never been higher, and CEOs are recognizing that the duality of shareholder support and social impact is needed to succeed. Operating with purpose is as important as generating shareholder value. Engaging in political and social causes has become a new norm and doing this in a way that aligns with an organization’s purpose and values is key to gaining a license to operate. We will engage an interactive fireside chat with former 30+ year veteran of IKEA, Lars Petersson, who served as president in multiple global markets and most recently in North America, to explore how IKEA innovates in this area and lives by their vision “to create a better everyday life for the many people” and operates authentically with shared purpose.

Moderator and Speakers

21 Oct 2019

22 Oct 2019

23 Oct 2019