Brand-Building Transformation with Influence at the Core

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23 October 2018

09:00 AM

The power of influencer marketing is undeniable, but how can marketers effectively harness that power to meaningfully build brands? This very question — one that has no doubt seen a healthy amount of debate in the halls of nearly every brand marketer and agency over the last year — will be the topic discussed during our keynote session for this year’s PRovoke Global PR Summit.

Marc Pritchard, Chief Brand Officer for P&G, will be joined on stage by Kelly Vanasse, Chief Communications Officer for P&G’s Beauty & Grooming, in a session moderated by Daryl McCullough, Global Chairman and CEO of Citizen Relations.

Over the course of this conversation, this panel will discuss what it takes to earn the influence of influencers, how big brands can continue to evolve their approach to be nimble enough to do so, and most importantly, how influence has become a business-building, shareholder-return-generating discipline.

Moderator and Speakers

22 Oct 2018

23 Oct 2018

24 Oct 2018