PRovoke19 Global PR Summit is a high-level event designed for senior practitioners to address critical issues and celebrate the best PR work.
The 3-day conference will feature top-tier keynotes and panel discussions that seek to provoke debate around the future of public relations.
Speakers from the top independent PR agencies around the world discuss some of the most critical issues for agency growth and competitiveness.
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Wikipedia would tell you that “culture” is the “social behavior and norms found in human societies.” And the definition and discussion – scholarly and less so – soaks up plenty of gigabytes from there.
In the microcosm of society that is the marketing services world, culture can be good or bad, sought after or reviled, who we are or who we want to be, what we are a part of or what we run counter to and, sometimes, just the Holy Grail.
As marketers in the supersonic speed driven world of massive “cultural” convergence we face a cultural conundrum. Should we be honing and nurturing brand or corporate culture to create a stand-alone “society” that adds value internally and externally and/or leaping headlong into the right platforms at the right times, piercing the din of snaps and tweets and business-as-usual Insta stories and bravely weaving the brand into the culture-at-large in all its writhing and ever-morphing glory?
Or fusing the two?
And if micro and macro cultural fusion is our endgame are we risking culture clash?
GSK Consumer HealthcareExcedrin Global Brand Lead & Agency Transformation Global Lead
Royal Caribbean International Associate Vice President, Global Public Relations
13:00 - 13:20 // Registration
13:20 - 13:30 // Welcome to the Independent PR Firm Forum
13:30 - 14:15 // In the new media ecosystem, where is the place of PR?
14:15 - 15:00 // The Future of Agency Diversity
15:00 - 15:20 // Networking Coffee Break
15:20 - 16:05 // Talent for the New Age Agency
16:05 - 17:05 // Going for the Gold & Embracing the Future
17:05 - 17:35 // Independence Day
19:00 - 21:00 // Welcome Cocktail Reception
08:15 - 09:00 // Registration & Networking Breakfast
09:00 - 09:15 // Introduction
09:15 - 10:00 // Why Facts Don’t Unify Us; a conversation with Dr. Tali Sharot and Ketchum CEO Rob Flaherty
10:00 - 10:40 // Reset: Business and Society in the New Social Landscape
10:40 - 11:05 // Networking Coffee Break
11:05 - 11:50 // Bot or Not: How and When to Use AI to Market Your Brand… and When Not to.
11:50 - 12:15 // The Future of Connected Healthcare
12:15 - 13:00 // Making Brands Matter In Today's Modern Marketing Era
13:00 - 14:00 // Lunch
14:00 - 14:25 // B Corps and Public Benefit Companies: Changing the Face of Business One Story at a Time
14:25 - 14:55 // People, Purpose and Profits: Transforming Brand Relationships
14:55 - 15:40 // Organic Authority: Corporate Reputation, Brand and PR Leadership in the Era of the Greater Good
15:40 - 16:25 // Best Practices in Complex Situations
16:25 - 16:30 // Conclusion
16:30 - 16:50 // End of day networking coffee
08:15 - 08:50 // Registration & Networking Breakfast
08:50 - 09:00 // Introduction
09:00 - 10:00 // Navigating Change in a New Reality
10:00 - 10:45 // Communications in the Platform Age
10:45 - 11:05 // Networking Coffee Break
11:05 - 11:30 // Volvo: Anatomy of A Brand in Motion
11:30 - 12:30 // The Culture Conundrum – Culture-in-Brands or Brands-in-Culture. Or both. A Meditation. And Conversation
12:30 - 13:40 // Lunch
13:40 - 14:05 // Anatomy of a cultural movement
14:05 - 14:50 // A Conversation with Master Storyteller and PBS Filmmaker Lynn Novick
14:50 - 15:35 // What Does the C-Suite Want From its Communicators?
15:35 - 15:40 // Conclusion
15:40 - 16:00 // End of day networking coffee
18:30 - 20:00 // Global SABRE Awards Cocktail Reception
20:00 - 22:00 // Global SABRE Awards Dinner Ceremony
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