Volvo: Anatomy of A Brand in Motion

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25 October 2017

11:05 AM

Brand positioning as we’ve known it is dead. Today, successful brands are in constant motion. Volvo Car USA understands how critical it is to demonstrate velocity and agility. This session will explore Volvo’s transformation from a brand known for safe, family-friendly cars to a modern innovator, luxury player and leader in technology, design and the future of driving.

So, where to next? Leave this session with a better understanding of what it means to be a brand in motion, four realities brands face today and how to apply those realities to navigate the swirl and chaos of today’s environment to reach who is most important – your customers.

Moderator and Speakers

23 Oct 2017

24 Oct 2017

25 Oct 2017