Frank X. Shaw

Microsoft: Corporate Vice President, Communicationshttps://www.microsoft.com/en-us/
When Frank Shaw joined Microsoft in 2009 as its head of communications, it was perhaps one of the most seamless agency to in-house transitions the industry has witnessed. One of the reasons for that, of course, was Shaw’s former role as president of the Microsoft account at WE Communications where he spent most of the first two decades of his career. In essence, this meant Shaw had spent nearly his entire career learning every facet of Microsoft’s business.

This knowledge has been integral in his role as head of global communications, seeing the tech giant through major changes — not only in its management but also in its overall business strategy. Most recently, in July 2017 the company cut up to 4,000 sales and marketing jobs. “This is being done mainly to evolve the skill sets we need,” said Shaw told the New York Times at the time of the cuts. 

Shaw has been the company’s communications lead through industry-altering acquisitions, ambitious and disastrous product launches, stunning leadership changes (and the tumult that followed). Amid considerable transformation, Shaw’s institutional PR insight remains unparalleled and has yielded considerable benefit to the company —and stands as a notable example of reputational stewardship for the industry-at-large.