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Deirdre Latour is Senior Advisor and Chief Communications Officer for GE. She is responsible for advising the CEO and the leadership team on Company strategy, while leading the company’s communications strategy globally, including financial communications, public relations, public affairs, functional talent development and helping to shape the company’s culture. She also leads the company’s business sustainability initiative, Ecomagination.
Prior to being named CCO, Latour served as GE’s Senior Director, External Communications. In that role she was responsible for building and executing a communications strategy to enhance and protect the reputation of GE, including financial communications, issues and crisis management and executive communications for the CEO, CFO and CMO.
Before joining GE ten years ago, Deirdre worked for the global public relations firm Edelman, where she was a vice president, responsible for a variety of corporate communications, brand, cause, consumer and entertainment marketing efforts for clients such as Jazz at Lincoln Center, ACUVUE and GM.
Deirdre is a native of Massachusetts and a graduate of Holy Cross College. She has been recognized by the industry including being named the Corporate PR Person of the Year by PR News and one of the most influential people by PR Week. Deirdre is a member of the Arthur W. Page Society. She lives in New York City with her husband, three sons and pug.
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