Patricia McDonald

Weber Shandwick: Managing Director, Strategy and Insight

Pats is an award-winning strategist with almost twenty years’ experience at some of the world’s most successful agencies, from BBH to CHI & Partners to Denstu Aegis’ Isobar. She has led strategic and creative development for a range of international brands, including Kellogg’s, Levi’s, Sony and Unilever.

At BBH, she helped spearhead the agency’s effectiveness agenda, winning numerous IPA Effectiveness Awards. She was appointed to the board in 2004, one of the youngest members in the agency’s history, and went on to lead the global Levi’s business, returning the brand to creative highs with Cannes Lions in 2009 and 2010. 

Pats marries big-brand thinking with digital and social expertise. After joining CHI & Partners as a Planning Partner, she founded and led the agency’s social media division and was promoted to Head of Digital Strategy. In 2012 she joined Isobar, one of the world’s largest and most-awarded digital agencies, as Chief Strategy Officer, UK where she developed innovative digital strategies, products and platforms for a host of clients and co-created the agency’s Global Planning Framework.

Pats joined Weber Shandwick in 2018. She is a regular speaker at industry forums and holds a double first from the University  of Oxford.