Emma Staples

HSBC UK: Senior Social Media Manager
Emma is currently responsible for HSBC’s social media content in the UK, working alongside the Bank’s sponsorship and campaigns teams to build the brand through integrated campaigns and always on content. With over a decade’s experience honed working both in-house (BT, Asda) and in agency roles, Emma is responsible for ensuring HSBC stays up to date with best practice in social trends, media buying and innovation. Highlights include driving social advocacy for the Bank’s ‘We Are Not An Island’ 2019 brand campaign and enlisting the support of Rachel Riley and deep fake technology for an award-winning campaign to highlight the risk of digital fraud.