David Sanderson

CSM Sport and Entertainment: Regional Director MENA

David’s involvement with the International sporting and entertainment industry has spanned over fifteen years and across 5 different continents.

As the CSM business became focused on its international expansion into the Middle East (MENA), David has risen as an industry leader in a traditionally more challenging part of the world to build the reputation of the business with clients, governing bodies and rights holders across the region

David relocated to Abu Dhabi in March 2009 to provide expertise and focus on developing the live division of the business which has grown to become the core area of business for the agency.  Over the past ten years, David has created, developed and executed activation programs and major events for blue-chip clients and governments across the Middle Eastern region including but not limited to; bespoke hospitality experiences, multi-million dollar experiential facilities, mass participation, product launches and live televised sporting events across the UAE, Qatar, Oman, Bahrain, Saudi Arabia and Jordan