Carola Schaub

IBM Europe: Vice President, Communications
Carola was appointed Vice President Communications for IBM Europe in March this year. In her role she is responsible for IBM’s Brand positioning spanning 30 countries across the region. She has 25 years’ international experience in reputation management and stakeholder advocacy development within multicultural environments in Latin America and Europe. During her nineteen year career with IBM she has led major, transformational client events, redesigned the communications discipline in IBM Latin America and developed a range of innovative approaches to engaging external constituencies. Carola graduated in Journalism and Social Communications from Diego Portales University and holds a Masters in International Economic Affairs from the Universidad Mayor in Santiago, Chile.