Applying Behavioural Science to Virtual Reality

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22 May 2019

10:00 AM

Can virtual reality actually change your behaviour? Gina McCarthy, Head of Brand Communications, WPP Blended Team, Ford of Europe; and Dan Berry, Head of Behavioural Science, Hill+Knowlton Strategies, will analyse the use of VR in communications. The session will identify the triggers for behaviour change and plot them against real life examples. 

Moderator and Speakers