Does a Brand’s Purpose Really Impact Sales?

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22 May 2019

11:00 AM

Customers expect brands to go beyond just making money and also want a positive impact on society. Purpose is only powerful when it is really brought to life – when it acts as the underlying driving force behind the brand. Ruth Allchurch, Managing Director at WE Communications, UK will discuss how to positively link purpose with business impact.

Moderator and Speakers