The 2018 EMEA In2 Innovation Summit charts the future of influence and engagement, while also celebrating cutting edge communications work.
The In2Summit will seek to generate inspiring discussions on the future of marketing and communications.
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Measurement is no longer a ‘nice to have’. In an increasingly disruptive commercial and societal environment, every part of a brand or organisation’s business now needs to demonstrate worth. In the world of public relations, we have leaned on AVE for too long. We all know that it is not fit for purpose in a world where consumers are increasingly rejecting traditional Advertising per se. Further, over recent years PR has evolved to fully represent a broader field, that of ‘Earned’ attention. This gives companies – including ourselves – an opportunity to exert a greater influence over our brand and/or business performance.
Whilst earned attention may be more business-critical than ever before, it has also become increasingly complex and diverse. Measurement in this broader space is even more challenging than the days when AVE was our benchmark. Fortunately, the rapid advances in technology enable us to more accurately measure our output in terms of outcomes. Hugh Baillie, Head of Client Experience EMEA, Weber Shandwick will be joined by special guests Annick Boyen, VP Sustainable Business, Communications and Head of External Affairs Europe, Unilever, Michael Delle Selve, Senior Communications Manager, FEVE, the European Container Glass Federation and Paul Holmes, Founder & Chair of The Holmes Group to discuss these issues in more detail, with a particular focus on:
Weber ShandwickHead of Client experience, EMEA
UnileverVP of Sustainable Business, Communications and External Affairs, Europe
FEVE, the European Container Glass FederationSenior Communications Manager
The Holmes ReportFounder & Chair
09:00 - 09:30 // Registration & Introduction with Speaker: Paul Holmes
09:30 - 10:15 // Cracking the PR Industry's Measurement Challenge with Moderator Hugh Baillie Speaker(s): Annick Boyen, Michael Delle Selve, Paul Holmes
10:15 - 10:30 // Employees First: The Story Heard 'Round the World with Speaker: Brian Lott
10:30 - 11:15 // Building Trusted Brands in the Era of Algorithms with Moderator Maja Pawinska Sims Speaker(s): Jessica Baxmann, Daniel Jörg, Aaron Sherinian, Ed Walsh
11:15 - 11:45 // Networking Coffee Break
11:45 - 12:00 // Smart pharma 2020 with Speaker: Catherine Devaney
12:00 - 12:45 // Does the Agency of the Future Exist? with Moderator Arun Sudhaman Speaker(s): David Gallagher, Michelle Hutton, Marian Salzman, Katarina Wallin Bureau
12:45 - 13:00 // Managing Crisis in the Age of Disruption with Speaker: Brendan Hodgson
13:00 - 13:30 // Being a Responsible Business — Inside Unilever's Approach to Growth, Purpose & Greenwashing with Speaker: Sue Garrard
13:30 - 14:30 // IN2 SABRE Awards Lunch Ceremony
18:00 - 19:00 // SABRE Awards EMEA Cocktail Reception
19:00 - 22:30 // SABRE Awards EMEA Dinner Ceremony
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