The 2019 EMEA IN2 Innovation Summit charts the future of influence and engagement, while also celebrating cutting edge communications work.
The IN2Summit will seek to generate inspiring discussions on the future of marketing and communications.
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With the digital revolution, the growing appreciation of the value of reputation and engagement, and rising concern over declining trust in business and institutions, PR is undoubtedly growing in influence.
But the industry shouldn't count its chickens yet. PR is still a fraction of global marketing spend and most agency business models are still traditional, focusing on time billed on time sheets, while most PR campaigns are still about awareness rather than shifting measurable units of product. If PR is to be a real, sustainable partner to CMOs it has to truly embrace business transformation and 'content to commerce'.
In this session Weber Shandwick's UK & EMEA CEO Colin Byrne introduces leaders from two recently acquired transformational businesses: Prime, the world's most creative and Cannes Lions-winning PR agency, and mobile marketing agency Flipside and other special guests.
Weber ShandwickCEO, UK & EMEA
Unilever Hair CareDirector, Head of Global PR, Digital Engagement and Entertainment Marketing
Bonnier BroadcastingMarketing Director
PrimeMarketing Communications & Partner
Facebook Director of Agencies, EMEA
08:15 - 09:00 // Registration & Introduction
09:00 - 10:00 // Transform or Die: Cracking Content to Commerce and the CMO Challenge
10:00 - 10:15 // Brands in Motion
10:15 - 11:00 // Purpose-Driven Brands in an Era of PR Nightmares
11:00 - 11:15 // Networking Coffee Break
11:15 - 11:30 // How Corporate Communicators Can Best Navigate a Fake News World?
11:30 - 12:15 // Applying the Science of Human Behaviour to the Art of Communications
12:15 - 12:30 // A Positive Rage
12:30 - 13:15 // The Skills Challenge: Shaping the PR Professional of the Future
13:15 - 14:15 // Lunchtime IN2 SABRE Awards Ceremony
18:00 - 19:00 // 2017 SABRE Awards EMEA Cocktail Reception
19:00 - 22:30 // 2017 SABRE Awards EMEA Dinner Ceremony
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