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As the Director of Baby Brands (JOHNSONS®, AVEENO®, DESITIN®) at Johnson & Johnson®, Vivian Nasamu-Odior leads the company's marketing efforts and brand strategy in the AMET region.
Vivian combines her decade-long marketing experience with a deep understanding of the female consumer market, having led leadership roles in a range of global brands such as LUBRIDERM®, CLEAN & CLEAR®, TYLENOL®, BENGAY® and MOTRIN® in North America. In her current role, she spearheads initiatives in marketing, brand evolution and creative strategy to drive regional impact.
In the past, Vivian has successfully managed multiple brand-building initiatives by focusing on the empowerment of the community. Her work on CLEAN & CLEAR® See The Real Me and MOTRIN® #Womaninprogress campaigns embraced the strength of girls and women in the United States, while her creative and strategic input on the successful TYLENOL® #HowWeFamily campaign reflected on the evolution of the modern family. Her creative and strategic contribution to these campaigns has won her recognition such as the 2016 JWT Innovator of Change Award, the ANA Multicultural Excellence ‘Total Market’ Award, the ‘One Show One Screen’ Award for Branded Content, an Effie Award and a Global Burke Award for Diverse Audience among many more. Vivian has been involved in a number of community engagements and has voiced her opinions on various public platforms such as the TED x JNJ, J&J Regional Leader Dialogue and the 2016 SXSW.
Vivian has consistently used her powerful position in the industry to equip young women with the courage to embrace themselves. She has led various workshops, speaking engagements and volunteer roles in non-profit organizations such as Girls Inc., The Evoluer House, Synchronicity Theatre, Dove Self Esteem Workshop, along with her own program called Little Lady Luncheons.
She also serves as a leader on the Diversity Marketing Team and the Recruiting Team at her alma mater, Duke University, where she earned her MBA and served as the Co-President of the Association of Women in Business. Vivian also holds a BA in Broadcast Journalism and Advertising with a Sales Excellency Certification from the University of Houston.
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