About In2Summit - Dubai, MENA

Senior marketing and communications leaders will explore such critical topics as the trust deficit, social change and innovation leadership at the Holmes Report's second Middle East & North Africa In2 Innovation Summit, taking place in Dubai on 13 February.

Senior leaders from a range of companies and agencies will headline the MENA conference, which will focus on the role of public relations in the modern business, questioning how the industry can finally demonstrate its capabilities to marketers and shape the skills required of the PR professional of tomorrow. Those concerns are only heightened in an 'age of rage' that is typified by rising populism, fake news and the hopes and desires of a 'disrupted generation'.

The program for the event is coming soon.

The conference will take place at the Renaissance Downtown Dubai Hotel, ahead of the PRCA MENA Awards at the same venue that evening. PRCA MENA (along with other supporting organisations including IPR, MEPRA and the IABC) members are eligible for special discounts via their member bodies.

The IN2Summit MENA is being backed by numerous partners and sponsors, including Asda'a Burson-Marsteller, Memac Ogilvy, Weber Shandwick, FleishmanHillard, and IABC.