About In2Summit - North America

The Holmes Report’s In2 Innovation Summit is a global network of events that explore the innovation and disruption that continue to redefine influence and engagement.

The 4th In2 Innovation Summit will take place in Chicago on the 16th February with the theme 'Communication During Times of Uncertainty' that will explore how brands engage, influence and innovate during times of upheaval with topics like: 

- How will the changing political environment impact the intersection of brands & social purpose? 
- The future of predictive analytics in the wake of the polling failures of 2016.
- How 2016 further eroded the gatekeeping role the media plays in helping brands communicate with the public.
- The implications for PR in shaping brand reputation and consumer loyalty in a post truth world where perception and purchase decisions are driven by emotion vs fact.

The In2Summit will also feature the In2 SABRE Awards, followed by the 2017 US SABRE Awards dinner ceremony in the evening.

The In2 Summit was launched to explore the ways in which the scope, structure, language—indeed, the very definition—of communication is changing. Today’s comms professionals need an understanding of big data and analytics, social media, social business and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.

Since launching in 2014, Innovation Summit has featured names such as Levi's CCO Kelly McGinnis, Twitter's former CCO Gabriel Stricker, Starbucks head of communications Corey DuBrowa, the UN Foundation's CMO Aaron H. Sherinian, GE's Katrina Craigwell and many more.