Lee Devine

Archetype: Creative Director, APAC

Having worked in London and Hong Kong, he is now based in Singapore where Lee leads Archetype drive to build a region-wide creative-first culture that ensures Archetype delivers ever-more inspiring and effective work to clients.

Lee spreads creative thinking and innovation throughout the agency and provides strategic and tactical direction to its clients across the region. A true integrated creative, Lee has a rich and varied background in film production, art-direction and brand strategy, where he has created content and campaigns for brands like Skype, Nokia, Rolls-Royce, HSBC and Morgan Stanley.