Andrew Pirie

Spark: Corporate Affairs Lead
One of the region's top corporate communications execs, Andrew Pirie joined Spark in 2012 when it was still known as Telecom New Zealand. He had previously spent a decade with Weber Shandwick in Singapore, including six years as Asia-Pacific president.

Pirie's corporate affairs leadership tenure at Spark spanned a significant turnaround of the company, including its rebranding and transformation into an agile digital services company. He oversaw Spark's corporate relations centre of excellence, responsible for internal and external communications, government, industry and community relations as well as the charitable activities of the Spark Foundation. 

Pirie began his career as journalist before joining New Zealand's Baldwin Boyle Group. After relocating to Singapore, he became Weber Shandwick MD in that city before taking on regional leadership in 2002. Upon returning to New Zealand, he served as Auckland Airport's strategic communications advisor, before launching his own consultancy.