Steve Rubel

Edelman: Chief Content Strategist

Steve Rubel is Chief Content Strategist for Edelman, a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. He is considered one of the leading experts on the evolving media and marketing landscape and the blurring lines between channels.

Rubel is responsible for advancing Edelman's thinking on the entire ecosystem and for developing integrated marketing programs that blend paid, owned, and earned strategies. He serves as a senior advisor to the firm's Executive Committee as well as its roster of clients.

Since joining Edelman in 2006, Rubel has served in a number of senior strategy roles. Early on, he helped shape the firm's thinking on the impact of social media on both media and marketers. More recently he played a key role in helping the firm accelerate both its newer paid media and content development capabilities.

Rubel is one of Edelman's most visible marketing industry thought leaders. He contributes regularly to Advertising Age and is followed by over 92,000 people on Twitter (@steverubel).

Prior to joining Edelman over a decade ago, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit, and small/mid-sized PR firms. He joined Edelman from CooperKatz where he conceived and developed some of the earliest social media programs in the PR industry.

 Rubel is a graduate of Hofstra University and hails from Long Island, NY.