Michele Anderson

Ogilvy USA: Head of PR & Influence

Michele is the Head of the PR & Influence capability of Ogilvy USA.  She is responsible for leading a national community of PR and Influence professionals and driving innovation, integration and growth for Ogilvy within the USA. Her career has spanned continents and started in South Africa where Michele founded and ran Magna Carta, growing the agency to the market leader over the course of 16 years and garnering ‘Agency of the Year’ for four consecutive years. She emigrated to the USA in 2011 and joined Ogilvy five years ago to run the Chicago office of Ogilvy Public Relations. Michele’s experience in nation-building is deep with 6 years for South Africa tourism, both domestically and internationally, work with Brand USA and within the hospitality industry for Hilton Hotels and Resorts; South African Airways and British Airways. Her career spans more than 25 years, working with brands such as Coca-Cola, Microsoft, IBM, Vodafone, Motorola, GSK, Equifax, FedEx, McGraw Hill, Pepsi, Tyson, CFA Institute and many others. She also serves as senior counsel to a number of industry-leading CEO’s, CMO’s and CCO’s.