Lisa Jedan

Bacardi: Global Head of Brand PR and Corporate Communications

Lisa is the Global Head of Brand PR and Corporate Communications at Bacardi-Martini Ltd. She oversees communications strategy and activation across 160 markets for the company’s portfolio of spirit brands including BACARDI, Grey Goose, Bombay Sapphire, MARTINI and Dewar’s. Lisa is responsible for creating a dynamic shift in how the business approaches public relations, shifting focus from product PR towards brand and equity building activities and operating teams like 24/7 news channels.

Lisa was part of the team that launched Bono’s PRODUCT (RED) campaign, renamed London’s Dome to The O2 and has worked with a range of mainstream and luxury clients including MTV, Samsung, American Express, and Prada.