PRovoke17 Global PR Summit is a high-level event designed for senior practitioners to address critical issues and celebrate the best PR work.
The 3-day conference will feature top-tier keynotes and panel discussions that seek to provoke debate around the future of public relations.
Speakers from the top independent PR agencies around the world discuss some of the most critical issues for agency growth and competitiveness.
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Donna is the Chief Marketing Officer for BP Fuels North America, leading all marketing activities for the BP, ampm, and ARCO brands. She is passionate about consumers and customers - delivering high impact, integrated marketing strategies to drive sales and brand preference. Her accountabilities include Brand Strategy, Advertising, Communications, Fuel & Store Innovation, Loyalty & Payment, and Site Technology.
Donna is a results oriented, senior executive with over 20 years of experience in the petroleum and retail industry. She joined BP in 1996 and has held various marketing, operations, logistics, and manufacturing positions throughout her career. Most recently, she led BP’s West Coast Retail business, delivering five consecutive years of same store sales growth. She also pioneered ampm’s successful entry into digital, mobile and social media with better than industry engagement rates. Prior to working for BP, Donna was a Project Engineer, managing commercial construction projects, including the Indiana Jones Adventure at Disneyland.
Donna currently serves on several Boards including the California Chamber of Commerce and Hispanic Retail 360 Advisory. She is actively involved with industry associations and speaks regularly at industry events. She holds a Bachelor’s degree from the University of Pennsylvania and a Master’s degree from the University of Southern California.
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