Dale Bornstein

M Booth: CEO

M Booth CEO Dale Bornstein is a passionate and accomplished integrated marketing specialist. With over 30 years of experience building brands, leading transformational change and driving business growth, Dale is known as a “big idea” person with an instinct for connecting talent and ideas leading to agency innovation and winning connections between brands and consumers. 

After a 25+ year career at Ketchum, Dale took the reins of M Booth six years ago, and led the firm’s drive to integration and expansion, deepening and building new capabilities and recruiting best-in-class talent, resulting in the agency’s most successful period of client acquisition and revenue growth. Recently, the firm entered the healthcare sector with the acquisition of Health Unlimited US and rebranded it as M Booth Health.

Dale believes that people who live inspiring lives do inspiring work. This philosophy is at the core of M Booth’s employee-centric culture, where staff are encouraged to pursue their passions and apply that inspiration to driving client success. She is a tireless culture-bearer fostering a creative, entrepreneurial, fun and rewarding work environment that has been recognized multiple times as one of the industry’s “Best Places to Work” and “Best Mid-Sized Agencies.”

Dale serves on the board of directors for Dress for Success, a global non-profit that empowers women to achieve economic independence, and PR Council, an industry association representing more than 100 agencies. She’s been a key member of the Strategic Advisory Council for the Department of Communications at Cornell University, her alma mater, since its inception in 2005.

Dale was most recently named to the Innovator 25 list and also named to a leading industry Top 50 Power List four times over the last four years. M Booth has won over 50 industry awards since she joined the agency. In 2018, Dale was honored by the Plank Center for Leadership in Public Relations for her commitment to mentoring and inducted into PR Week’s Hall of Femme.  She was also named an Outstanding Alumni in 2013 by her college at Cornell and earned the Department of Communication's Outstanding Service Award in 2016.