PRovoke19 Global PR Summit is a high-level event designed for senior practitioners to address critical issues and celebrate the best PR work.
The 3-day conference will feature top-tier keynotes and panel discussions that seek to provoke debate around the future of public relations.
Speakers from the top independent PR agencies around the world discuss some of the most critical issues for agency growth and competitiveness.
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Survey after survey indicates that the eternal argument about marketing and PR ROI is coming to a head. Volatility in the global economy, combined with spiking C-suite frustration and exploding access to data and analytics, is forcing the debate to a real and defined conclusion.
For years, the discussion about marketing and PR value and ROI have been dominated by functional leaders and their agencies. Opinions and “proprietary models” have proliferated. Agencies have purchased technology stacks and talent, yet most have failed to make measurement and analytics a mandatory part of their operating system.
Yet the crucial voice in the conversation – that of the C-suite – has been largely absent.
“Lost in Translation” is a unique opportunity to hear exactly what business leaders think. Four panelists include a CEO, a CFO, a major business unit leader, and a top board member. Two are top functional leaders with decidedly business-first views on marketing and communications ROI.
The conversation will be jam-packed with new insights and clear, unambiguous and dependable advice on how you can bridge the Proof Gap between you and your C-suite:
· Why your C-suite is probably really frustrated with you, and what to do about it
· Why your budget keeps getting cut, and why that’s likely to happen again in 2020
· Why your data is not convincing, and what to do about it
· What is the difference between Value and ROI?
· Why does the C-suite care so much about your Value and ROI?
· What does proof of Impact, Value and ROI look like?
· What you need to do to satisfy your C-suite once and for all
It’s time to bring the questions about marketing and PR’s business value to an end. “Lost in Translation” is designed to help you do just that.
Johnson ControlsInstitutional Market Leader
PWC New VenturesVP, Head of Marketing
Global sales leader for SplunkBoard member for top public companies
OracleVP PR & Communications JAPAC & EMEA
13:30 - 13:35 // Introduction with Speaker: Paul Holmes
13:35 - 14:30 // Starting Over: How Would You Design a Start-Up PR Firm in 2019 with Moderator Julian Boulding Speaker(s): Jo Carr, Jennifer Granston, Montieth Illingworth, Josh Rosenberg
14:30 - 15:30 // M&A as a Growth Strategy with Moderator Michael C. Lasky , Brad J. Schwartzberg Speaker(s): Mark Eber, Peter Finn, Anne Green, Philip A. Nardone, Jr.
15:30 - 16:15 // The Deal of the Future with Moderator Alex Halbur Speaker(s): Debra Delman, José Antonio Llorente, Jeff Piper, Michael C. Seidler, David Zapata
16:15 - 16:35 // Coffee Break
16:35 - 17:15 // The Creative Agency of the Future: The Content Conundrum with Moderator Paul Holmes Speaker(s): Dale Bornstein, Bernhard Fischer-Appelt, Laura Tomasetti
17:15 - 18:00 // The Dream Project with Moderator Arun Sudhaman Speaker: Teneshia Jackson Warner
19:00 - 21:00 // Welcome Cocktail Reception
08:00 - 08:55 // Breakfast & Introduction with Speaker: Paul Holmes
08:55 - 09:40 // Transforming Ordinary People into World-Class Leaders with Moderator AnnaMaria DeSalva Speaker: Elena L. Botelho
09:40 - 10:40 // Discovering Purpose: How Brands Authentically Engage with the World Today with Moderator Jim Joseph Speaker(s): Tara Carraro, Jeremy Heimans, Stacey Jones, Kelly McGinnis
10:40 - 11:00 // Coffee Break
11:00 - 11:30 // Politics, News Fatigue and How Brands Can Matter More with Moderator Michelle Rios Speaker: Jennifer "JJ" Davis
11:30 - 12:15 // What if employees could consistently bring their authentic selves to work? with Moderator Rema Vasan Speaker(s): Maeve DuVally , Catherine Hernandez-Blades, Brent Miller
12:15 - 12:45 // Welcome to Acceptance Street: How Mastercard is leading the way on inclusion with Moderator Mike Doyle Speaker: Jim Issokson
12:45 - 13:35 // Lunch
13:35 - 14:20 // Lost in Translation: Why there’s a Proof Gap between you and your C-suite with Moderator Mark Stouse Speaker(s): Julie Brown, Michelle Killebrew, Kevin Moriarty, Tom Schodorf, Chris Talago
14:20 - 15:05 // Navigating Nationalism. Protecting Global Brands in a Polarized World with Moderator Darci Vetter Speaker(s): Leila Aridi Afas, Nancy McLernon, Sarah Thorn
15:05 - 15:35 // How Power Brands Innovate and Communicate at Scale with Moderator Aaron Strout Speaker(s): Samantha Goldman, Seema Kumar, Rachana Panda
15:35 - 15:55 // Coffee Break
15:55 - 16:15 // The New Era of PR – Rising Up In Times of Change with Moderator Michael C. Lasky Speaker: Scott Stanzel
16:15 - 17:00 // A Conversation with United Negro College Fund President Dr. Michael Lomax with Moderator Aarti Shah Speaker: Dr. Michael Lomax
17:00 - 17:05 // Conclusion with Speaker: Arun Sudhaman
18:00 - 20:30 // Capitol Building Tour
08:00 - 09:00 // Breakfast & Introduction with Speaker: Paul Holmes
09:00 - 10:00 // Earning a License to Operate: From Asset Protection to Brand Reputation with Moderator Evan Kraus Speaker: Lars Petersson
10:00 - 10:40 // The Power of Partnership with Moderator Aarti Shah Speaker(s): Dawn Beauparlant, Doug Dawson
11:00 - 11:30 // How will prediction change PR? with Moderator Paul Quigley Speaker(s): Andrew Bowins, Leslie Campisi, Chris Gee
11:30 - 12:15 // Team Public Relations: Pro-human or not so much? with Moderator Gail Heimann Speaker(s): Chris Perry, Douglas Rushkoff
12:15 - 12:45 // What’s Influencing Buying Decisions in the Corporate World? with Moderator Diana Marszalek Speaker(s): Barry Reicherter, Matt Ross
12:45 - 13:45 // Lunch
13:45 - 14:30 // The Evolving Role of Communications Leaders in an Integrated World with Moderator Michele Anderson Speaker(s): John Taylor, Michael J. Collins , Danielle Mann
14:30 - 15:00 // Disinformation, Digital Media and Changing Face of Communications with Moderator Maja Pawinska Sims Speaker(s): Carey Baldwin Hennigar, Arik Ben-Zvi
15:00 - 16:00 // From Moment to Movement: Building March For Our Lives with Moderator Stephanie Cutter Speaker(s): Ariel Hobbs, Lauren Hogg , Delaney Tarr
16:00 - 16:10 // Conclusion with Speaker: Arun Sudhaman
19:00 - 20:00 // Global SABRE Awards Cocktail Reception
20:00 - 22:00 // Global SABRE Awards
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