Politics, News Fatigue and How Brands Can Matter More

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22 October 2019

11:00 AM

Now more than ever, business and politics are intersecting daily. A hyper-politicized environment, a volatile 24-hour news cycle driven not only by current events, but by the never-ending stream of social media content, and a target audience both exhilarated and exhausted by it all: brands are facing a seemingly unprecedented uphill battle in breaking through the noise. As the 2020 election approaches, this volume will only increase. In this discussion, we'll examine how these factors impact PR strategy and outcomes. How are organizations ensuring that their messages are getting through in media, to influencers, and with third-party validators? How and why are brands taking a public stand on social and political issues and with what result? How does a brand successfully position itself in the spotlight and not the crossfire? If a brand does make a public misstep, or is addressed publicly by an elected official, how are companies executing a strategy to respond? We'll tap brand leaders and media pros to shed light on best practices in unprecedented circumstances, with insight into what we can expect in the year ahead.

Moderator and Speakers

21 Oct 2019

22 Oct 2019

23 Oct 2019