Levi Strauss: Uncovering a Brand in Motion

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23 October 2018

03:30 PM

The media, technology and social landscapes are evolving rapidly into an increasingly more unpredictable and oftentimes divisive environment. Brand positioning has given way to a world of motion -- and today's brands must learn to adapt to succeed in what has become a transformational time in history. Since the beginning Levi Strauss has shown it understands how to harness innovation, creativity and purpose -- to move out and ahead of the competition and their customers' expectations. So what's next? Leave this session with a better understanding of what it means to be a brand in motion -- and how to authentically find and share the sweet spot of function, ethical responsibility and purpose.

Moderator and Speakers

22 Oct 2018

23 Oct 2018

24 Oct 2018