Leveraging Communications Data to Transform the PR Function

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23 October 2018

01:30 PM

As the SVP of Communications and Strategic Relationships at the Consumer Technology Association, Jeff Joseph created a data-driven culture that formed the backbone of his Communications team. From building a Comms war room at the largest trade show in the world – CES, to defusing crises, strengthening membership relations and working with other teams across his organization on government relations and public affairs, Joseph’s strategies have made a significant impact. Joseph will explain why he chose this approach and how he achieved buy-in from senior leaders throughout the organization to bring it to fruition. He will also offer advice to practitioners seeking to do the same in their businesses.

Moderator and Speakers

22 Oct 2018

23 Oct 2018

24 Oct 2018