BrandStanding — Why Brands Must Provoke to Assert their Purpose

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23 October 2018

01:55 PM

In today’s divisive world, standing for something is no longer enough, you must stand out for what you believe in. To have real world impact, brands are pushing the boundaries, challenging the status quo and courting controversy. Yet when they do it well, are they reaping the rewards? And if so, will brave and bold campaigns be required of all brands moving forward?


To discuss the topic, Ketchum’s President and CEO, Barri Rafferty, will be joined on stage by Lisa Gibby, VP Corporate Communications, Nestle, and Marco Morante, Founder and Creative Director, Marco Marco.

Moderator and Speakers

22 Oct 2018

23 Oct 2018

24 Oct 2018