PRovoke18 Global PR Summit is a high-level event designed for senior practitioners to address critical issues and celebrate the best PR work.
The 3-day conference will feature top-tier keynotes and panel discussions that seek to provoke debate around the future of public relations.
Speakers from the top independent PR agencies around the world discuss some of the most critical issues for agency growth and competitiveness.
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Driving growth and profitability is a business imperative that ensures a firm’s long-term success. Decisions about how to invest--be it by acquisition or hiring the best talent-- are critical for the sustainability and success of a firm. When it comes to driving growth and profitability, there really is no “one-size-fits-all approach”, but there are plenty of models to consider.
After Davis & Gilbert shares the results of its annual proprietary research and survey, it will moderate a distinguished panel of CEOs from leading public relations firms. Distinguished Panelists will share their experiences in leading strategic initiatives such as the following:
· A well designed and orchestrated employee training program is more than simply another expense line-item in the budget. These programs, when thoughtfully implemented have demonstrated measurable return-on-investment in client demand, client satisfaction and lower employee turnover.
· How to affect an organizational overhaul-- transitioning from the traditional PR agency model to more of a communications consultancy (inspired by management consulting firms), while staying true to the core strength of the firm’s ability to innovate and deliver bold creative ideas to their clients.
· The use of an acquisition strategy to grow and remain independent, and
· Various financial metrics and controls employed to manage growth and profitability, including any reporting technologies and products employed to aid the process.
Davis & Gilbert LLPPartner
Davis & Gilbertco-chair of the Corporate Practice Group
G&S Business CommunicationsChief Operating Officer
Adfactors PRManaging Director
13:15 - 13:20 // Welcome to the Independent PR Firm Forum with Moderator Paul Holmes
13:20 - 13:30 // thenetworkone Introduction with Moderator Julian Boulding
13:30 - 14:15 // Contemporary Values and Corporate Purpose with Moderator Julian Boulding Speaker(s): Girish Balachandran, Victoria Page, Sandrine Raffin, Suzanne Shelton
14:15 - 15:00 // I Did it My Way: How to Sell Your Firm with Moderator Alex Halbur Speaker(s): Peter Finn, Matt Kucharski, Charles Lewington, Lisa Rose
15:00 - 15:45 // Demonstrating Value to Clients in An Integrated World with Moderator Michael Murphy Speaker(s): Giles Fraser, Aman Gupta, Carrie Jones, Dr. David Rockland
15:45 - 16:00 // Coffee Break
16:00 - 16:45 // In Conversation with Richard Edelman with Moderator Arun Sudhaman Speaker: Richard Edelman
16:45 - 17:45 // Enhancing Profitability and Growth with Moderator Michael C. Lasky , Brad J. Schwartzberg Speaker(s): Jeff Altheide, Madan Bahal, Jennifer Gottlieb, Kathleen Gratehouse
17:45 - 17:50 // Closing Remarks
19:00 - 21:00 // Welcome Cocktail Reception
08:45 - 09:00 // Introduction: Welcome to PRovoke18 with Moderator Paul Holmes
09:00 - 09:45 // Brand-Building Transformation with Influence at the Core with Moderator Daryl McCullough Speaker(s): Marc Pritchard, Kelly Vanasse
09:45 - 10:30 // Reputation Hacking: Preserving Brand in the Age of AI with Moderator Elliot Sloane Speaker(s): Amanda Duckworth, Mika Hyotylainen
10:30 - 10:50 // Networking Coffee Break
10:50 - 11:35 // Driving Business Impact in an Earned First World with Moderator Sara Fischer Speaker: John Seifert
11:35 - 12:00 // Fighting Disinformation in the Deep Web Era with Speaker(s): Sharb Farjami, Jim Joseph, Heather Timmons
12:00 - 12:30 // 'Defending Democracy' – In Conversation with Senator Mark Warner with Moderator Don Baer Speaker: Senator Mark Warner
12:30 - 13:30 // Networking Lunch
13:30 - 13:55 // Leveraging Communications Data to Transform the PR Function with Speaker(s): Jeff Joseph, Eric Koefoot
13:55 - 14:40 // BrandStanding — Why Brands Must Provoke to Assert their Purpose with Moderator Barri Rafferty Speaker(s): Lisa Gibby, Marco Morante
14:40 - 15:10 // Microtrends Squared and the impact on PR with Moderator Paul Holmes Speaker: Mark Penn
15:10 - 15:30 // Networking Coffee Break
15:30 - 15:55 // Levi Strauss: Uncovering a Brand in Motion with Moderator Melissa Waggener Zorkin Speaker: Elizabeth Owen
15:55 - 16:20 // Stop Fighting the Algorithm & Take Control of Your Digital Reputation with Moderator Howard Opinsky Speaker: Kaydee Bridges
16:20 - 17:00 // Think Small. Go Big: Today, All PR is Local with Moderator John Gerzema Speaker(s): Kelley Baron, Lisa Lieberman, Christine Montgomery
17:00 - 17:20 // Principles in Vogue? What Communicators can Learn from Diplomacy & International Relations with Moderator Nataliya Popovych Speaker(s): Michael Carpenter, David Patrikarakos
17:20 - 17:25 // Day One Conclusion
18:30 - 20:30 // United States Capitol Building Tour (*requires separate ticket)
08:45 - 09:00 // Introduction: Welcome to Day Two with Moderator Paul Holmes
09:00 - 10:00 // In Conversation with Sir Martin Sorrell with Moderator Paul Holmes Speaker: Sir Martin Sorrell
10:00 - 11:00 // Agility, Curiosity and Purpose: Role of Communications as an Agent of Change with Moderator Margery Kraus Speaker(s): Maggie FitzPatrick, David Kamenetzky
11:00 - 11:20 // Networking Coffee Break
11:20 - 11:45 // Vicks’ Courageous Stand in India that Redefined Family Care with Moderator Rema Vasan Speaker(s): Rekha Rao, Shree Gauri Sawant
11:45 - 12:30 // Culture Collision: Strengthening Company Culture & Reputation in an Activist Era with Moderator Sarah Jensen Clayton Speaker(s): Dr. Leslie Gaines-Ross, Elizabeth Owen, Gina Sheibley
13:30 - 14:15 // Applying the Science of Human Behaviour to the Art of Communications with Moderator Thea Knight Speaker: Jenny Isaacson
14:15 - 14:45 // In Conversation with the Leaders of The Washington Post with Speaker(s): Don Baer, Martin Baron, Frederick J. Ryan, Jr
14:45 - 15:05 // Networking Coffee Break
15:05 - 15:50 // How Belief-Driven Buying is Changing the Way Companies do Business with Moderator Lisa Ross Speaker(s): Helene Caillate, Catherine Hernandez-Blades, Amanda Miller, Vanessa Yanez
15:50 - 16:30 // All Aboard the Purpose Bandwagon with Moderator Aaron Sherinian Speaker(s): Mark Irion, Brian Lott, Tina McCorkindale
16:30 - 16:35 // Day Two Conclusion
19:00 - 20:00 // Global SABRE Awards Cocktail Reception
20:00 - 22:00 // Global SABRE Awards Dinner Ceremony
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