Making Brands Matter In Today's Modern Marketing Era

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24 October 2017

12:15 PM

The consumer world is in a state of constant change, driven largely by globalization and digital transformation. Brands today must be nimble, agile and able to identify solutions quickly to compete.   This discussion will explore current dynamics within the marketing and communications industry today.   Panelists will share experiences, lessons learned and best practices for driving growth and reputation.  They will also explore the agency/client relationship and how these relationships are evolving based on changing market dynamics. Participants: John Seifert, Ogilvy and David Roman, Lenovo

Moderator and Speakers

23 Oct 2017

24 Oct 2017

25 Oct 2017