PRovoke19 Global PR Summit is a high-level event designed for senior practitioners to address critical issues and celebrate the best PR work.
The 3-day conference will feature top-tier keynotes and panel discussions that seek to provoke debate around the future of public relations.
Speakers from the top independent PR agencies around the world discuss some of the most critical issues for agency growth and competitiveness.
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In today’s open, social and transparent marketplace, corporate reputation, public affairs and brand marketing are mashed up in the public’s mind. New research from the Harris Poll reveals the inter-relationship between reputation, brand equity and consumer intent, suggesting companies with good products can take greater stands in society, while those with corporate scandals, toxic cultures and other ethical lapses are taking greater risks to the bottom line, regardless of their brand’s quality or image.
With proprietary data, case studies and practical takeaways, this talk by Harris Poll CEO, John Gerzema, will share new concepts in PR leadership in guiding firm strategy, from innovation, HR and firm culture, marketing, branding and managing change. Today, the best run firms today understand they aren’t selling brands people buy, but ones they buy into. This is ‘culture as business model’. In this new world, PR needs to lead by taking the company’s vision and expressing it in society and the marketplace, through ‘HR’, innovation, brand marketing, in short... everything.
The Harris Poll®Chief Executive Officer
13:00 - 13:20 // Registration
13:20 - 13:30 // Welcome to the Independent PR Firm Forum
13:30 - 14:15 // In the new media ecosystem, where is the place of PR?
14:15 - 15:00 // The Future of Agency Diversity
15:00 - 15:20 // Networking Coffee Break
15:20 - 16:05 // Talent for the New Age Agency
16:05 - 17:05 // Going for the Gold & Embracing the Future
17:05 - 17:35 // Independence Day
19:00 - 21:00 // Welcome Cocktail Reception
08:15 - 09:00 // Registration & Networking Breakfast
09:00 - 09:15 // Introduction
09:15 - 10:00 // Why Facts Don’t Unify Us; a conversation with Dr. Tali Sharot and Ketchum CEO Rob Flaherty
10:00 - 10:40 // Reset: Business and Society in the New Social Landscape
10:40 - 11:05 // Networking Coffee Break
11:05 - 11:50 // Bot or Not: How and When to Use AI to Market Your Brand… and When Not to.
11:50 - 12:15 // The Future of Connected Healthcare
12:15 - 13:00 // Making Brands Matter In Today's Modern Marketing Era
13:00 - 14:00 // Lunch
14:00 - 14:25 // B Corps and Public Benefit Companies: Changing the Face of Business One Story at a Time
14:25 - 14:55 // People, Purpose and Profits: Transforming Brand Relationships
14:55 - 15:40 // Organic Authority: Corporate Reputation, Brand and PR Leadership in the Era of the Greater Good
15:40 - 16:25 // Best Practices in Complex Situations
16:25 - 16:30 // Conclusion
16:30 - 16:50 // End of day networking coffee
08:15 - 08:50 // Registration & Networking Breakfast
08:50 - 09:00 // Introduction
09:00 - 10:00 // Navigating Change in a New Reality
10:00 - 10:45 // Communications in the Platform Age
10:45 - 11:05 // Networking Coffee Break
11:05 - 11:30 // Volvo: Anatomy of A Brand in Motion
11:30 - 12:30 // The Culture Conundrum – Culture-in-Brands or Brands-in-Culture. Or both. A Meditation. And Conversation
12:30 - 13:40 // Lunch
13:40 - 14:05 // Anatomy of a cultural movement
14:05 - 14:50 // A Conversation with Master Storyteller and PBS Filmmaker Lynn Novick
14:50 - 15:35 // What Does the C-Suite Want From its Communicators?
15:35 - 15:40 // Conclusion
15:40 - 16:00 // End of day networking coffee
18:30 - 20:00 // Global SABRE Awards Cocktail Reception
20:00 - 22:00 // Global SABRE Awards Dinner Ceremony
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