Anatomy of a cultural movement

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25 October 2017

01:40 PM

Today consumers are supporting brands that reflect their values over those that do not. It is because of this expectation that we see an increase in brand values such as inclusion and female empowerment clearly on display in brand communication.  Many times this year, we witnessed many brand messages become cultural movements. Through an examination of the biggest cultural brand movements of the past year, we will discuss their common elements — how they started, the influencers that made them explode, and what they all have in common that landed them on the lips of culture

 

Moderator and Speakers

23 Oct 2017

24 Oct 2017

25 Oct 2017