PRovoke19 Global PR Summit is a high-level event designed for senior practitioners to address critical issues and celebrate the best PR work.
The 3-day conference will feature top-tier keynotes and panel discussions that seek to provoke debate around the future of public relations.
Speakers from the top independent PR agencies around the world discuss some of the most critical issues for agency growth and competitiveness.
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It is the job of CMOs and CCOs to deliver a brand voice that is authentic and elicits trust and loyalty. Are you ready to give that voice over to a chatbot? How can you ensure it will represent your brand well? At what point should a human take over the conversation?
Natural language conversations powered by AI are emerging as the newest consumer touchpoint that has marketers rethinking the traditional meaning of brand voice. In this session, Chad Latz will discuss the impact that AI, chatbots and conversational design are having on brand communications, customer service, personalized shopping recommendations and more. He’ll address why marketers need to think literally about what the voice of their brand should be in order to strike an emotional connection with their target audience while delivering on functional brand objectives.
Chad will be joined on stage by brand marketing executives to share their experiences, perspectives and rationale for chatbot implementation, as well as their outlook on how the communication opportunities in this space will expand in the future.
Cohn & WolfeChief Innovation Officer & Worldwide President, Digital Innovation Group
Boehringer IngelheimGlobal Manager, Social Engagement
1-800-Flowers.com, Inc.Senior Vice President, Enterprise Marketing and Customer Insights
13:00 - 13:20 // Registration
13:20 - 13:30 // Welcome to the Independent PR Firm Forum
13:30 - 14:15 // In the new media ecosystem, where is the place of PR?
14:15 - 15:00 // The Future of Agency Diversity
15:00 - 15:20 // Networking Coffee Break
15:20 - 16:05 // Talent for the New Age Agency
16:05 - 17:05 // Going for the Gold & Embracing the Future
17:05 - 17:35 // Independence Day
19:00 - 21:00 // Welcome Cocktail Reception
08:15 - 09:00 // Registration & Networking Breakfast
09:00 - 09:15 // Introduction
09:15 - 10:00 // Why Facts Don’t Unify Us; a conversation with Dr. Tali Sharot and Ketchum CEO Rob Flaherty
10:00 - 10:40 // Reset: Business and Society in the New Social Landscape
10:40 - 11:05 // Networking Coffee Break
11:05 - 11:50 // Bot or Not: How and When to Use AI to Market Your Brand… and When Not to.
11:50 - 12:15 // The Future of Connected Healthcare
12:15 - 13:00 // Making Brands Matter In Today's Modern Marketing Era
13:00 - 14:00 // Lunch
14:00 - 14:25 // B Corps and Public Benefit Companies: Changing the Face of Business One Story at a Time
14:25 - 14:55 // People, Purpose and Profits: Transforming Brand Relationships
14:55 - 15:40 // Organic Authority: Corporate Reputation, Brand and PR Leadership in the Era of the Greater Good
15:40 - 16:25 // Best Practices in Complex Situations
16:25 - 16:30 // Conclusion
16:30 - 16:50 // End of day networking coffee
08:15 - 08:50 // Registration & Networking Breakfast
08:50 - 09:00 // Introduction
09:00 - 10:00 // Navigating Change in a New Reality
10:00 - 10:45 // Communications in the Platform Age
10:45 - 11:05 // Networking Coffee Break
11:05 - 11:30 // Volvo: Anatomy of A Brand in Motion
11:30 - 12:30 // The Culture Conundrum – Culture-in-Brands or Brands-in-Culture. Or both. A Meditation. And Conversation
12:30 - 13:40 // Lunch
13:40 - 14:05 // Anatomy of a cultural movement
14:05 - 14:50 // A Conversation with Master Storyteller and PBS Filmmaker Lynn Novick
14:50 - 15:35 // What Does the C-Suite Want From its Communicators?
15:35 - 15:40 // Conclusion
15:40 - 16:00 // End of day networking coffee
18:30 - 20:00 // Global SABRE Awards Cocktail Reception
20:00 - 22:00 // Global SABRE Awards Dinner Ceremony
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