PRovoke19 Global PR Summit is a high-level event designed for senior practitioners to address critical issues and celebrate the best PR work.
The 3-day conference will feature top-tier keynotes and panel discussions that seek to provoke debate around the future of public relations.
Speakers from the top independent PR agencies around the world discuss some of the most critical issues for agency growth and competitiveness.
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Technology has forever changed all businesses, including the public relations business. Yet, Blockbuster passed up buying Netflix and Kodak passed on buying Instagram. What opportunities is your firm letting pass you by? In a business environment changing more quickly than ever, the best firms are nimble and have learned to adapt quickly to the constant state of change.
In this panel discussion moderated by Davis & Gilbert, leading industry entrepreneurs and change agents will discuss how they have grown their firms beyond even their own expectations to keep up with change. Panelists will discuss the transformation of their organizations -- from how their firms have expanded their client offerings to a full range of integrated marketing, content creation, digital storytelling and measurement; to why their firms have grown from one operating company to multiple operating companies; to how they are meeting the constant challenge of attracting and retaining the right mix of talent. Panelists will explore what structural and operational obstacles often stand in the way of embracing change for maximum growth. Insights will also be shared about how any pr firm—regardless of size—can dedicate itself to a clear vision of growth by embracing change.
Davis & Gilbert LLPPublic Relations Law chair and Litigation Practice Group co-chair
Davis & Gilbert LLPCorporate Practice Group Co-Chair
LLORENTE & CUENCAFounding Partner and Chairman
Member, Havas Worldwide Executive CommitteeGlobal CEO, Havas Health & You
W2O GroupFounder and CEO
13:00 - 13:20 // Registration
13:20 - 13:30 // Welcome to the Independent PR Firm Forum
13:30 - 14:15 // In the new media ecosystem, where is the place of PR?
14:15 - 15:00 // The Future of Agency Diversity
15:00 - 15:20 // Networking Coffee Break
15:20 - 16:05 // Talent for the New Age Agency
16:05 - 17:05 // Going for the Gold & Embracing the Future
17:05 - 17:35 // Independence Day
19:00 - 21:00 // Welcome Cocktail Reception
08:15 - 09:00 // Registration & Networking Breakfast
09:00 - 09:15 // Introduction
09:15 - 10:00 // Why Facts Don’t Unify Us; a conversation with Dr. Tali Sharot and Ketchum CEO Rob Flaherty
10:00 - 10:40 // Reset: Business and Society in the New Social Landscape
10:40 - 11:05 // Networking Coffee Break
11:05 - 11:50 // Bot or Not: How and When to Use AI to Market Your Brand… and When Not to.
11:50 - 12:15 // The Future of Connected Healthcare
12:15 - 13:00 // Making Brands Matter In Today's Modern Marketing Era
13:00 - 14:00 // Lunch
14:00 - 14:25 // B Corps and Public Benefit Companies: Changing the Face of Business One Story at a Time
14:25 - 14:55 // People, Purpose and Profits: Transforming Brand Relationships
14:55 - 15:40 // Organic Authority: Corporate Reputation, Brand and PR Leadership in the Era of the Greater Good
15:40 - 16:25 // Best Practices in Complex Situations
16:25 - 16:30 // Conclusion
16:30 - 16:50 // End of day networking coffee
08:15 - 08:50 // Registration & Networking Breakfast
08:50 - 09:00 // Introduction
09:00 - 10:00 // Navigating Change in a New Reality
10:00 - 10:45 // Communications in the Platform Age
10:45 - 11:05 // Networking Coffee Break
11:05 - 11:30 // Volvo: Anatomy of A Brand in Motion
11:30 - 12:30 // The Culture Conundrum – Culture-in-Brands or Brands-in-Culture. Or both. A Meditation. And Conversation
12:30 - 13:40 // Lunch
13:40 - 14:05 // Anatomy of a cultural movement
14:05 - 14:50 // A Conversation with Master Storyteller and PBS Filmmaker Lynn Novick
14:50 - 15:35 // What Does the C-Suite Want From its Communicators?
15:35 - 15:40 // Conclusion
15:40 - 16:00 // End of day networking coffee
18:30 - 20:00 // Global SABRE Awards Cocktail Reception
20:00 - 22:00 // Global SABRE Awards Dinner Ceremony
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