SPEAKER BIO MarcPritchard

  • Name:Marc Pritchard

    Company:Procter & Gamble

    Job Title:Global brand building officer

Bio:

In addition to overseeing an annual advertising budget of around $9.3 billion—the largest in the world—Marc Pritchard is responsible for a wide range of brand-building functions, including consumer and market knowledge, external relations, and design. Pritchard is a 29-year veteran of P&G, joining the company as a cost analyst in the paper division in 1982. His first marketing role was assistant brand manager for Sure anti-perspirant/deodorant in 1987. Throughout his career, he has led innovative branding and marketing campaigns, such as the “Easy, Breezy, Beautiful Cover Girl” campaign, and has held responsibility for brands such as Pantene, Prell, Pert Plus, Vidal Sassoon, Crest, Scope, Olay, Noxzema, and Clearasil. More recently, as brand building officer, he created a historic partnership with the International Olympic Committee to leverage the Olympic Games through 2020 to grow P&G business in virtually every part of the world and strengthen the reputation of P&G and its brands. Pritchard currently serves on the board of directors for the Association of National Advertisers and the Ad Council. In 2012, he will serve as chairman of the board for the Ad Council and vice chairman for the 2012 Advertising Hall of Fame

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A Conversation with Marc Pritchard