Communicating Through Controversy: When Reputation is on the Line


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31 October 2012


04:00 PM


When headwinds go against an organization, how does communication make a difference? Is it best to be silent and keep your head down? Or is it business as usual and persevering regardless? Do you emphasize some stakeholders more than usual? Hear from experienced practitioners on the ways they have dealt with difficult situations and lessons learn along the way.


Name:Dan Soulas

Company:Echo Research

Position:managing director


Name:Ross Gan

Company:Huawei Technologies

Position:Worldwide head of corporate communications

Ross Gan heads corporate communications for one of the handful of Chinese brands with realistic global ambitions, telecoms giant Huawei. Based at Huawei's headquarters in Shenzhen, China, Gan is responsible for driving media relations strategies and initiatives across key international markets. Prior to joining Huawei, Gan worked as a senior consultant with The Hoffman Agency, after beginning his ...

Name:Geraldo Llanes Alvarez

Company:Mexico Tourism Board

Position:Executive Director of Marketing

Gerardo Llanes Álvarez serves as Executive Director of Marketing for el Concejo de Promoción Turística de México, or Mexico Tourism Board, and oversees the coordination, design and development of both national and international strategies for tourism promotion for Mexico.  Multi-cultural business executive and innate entrepreneurial spirit, Gera...

Name:Stephen Whitehead

Company:Association of the British Pharmaceutical Industry


Stephen Whitehead joined the Association of the British Pharmaceutical Industry (ABPI) as Chief Executive in June 2011. He is the chief advocate for the research-based pharmaceutical industry in the UK and joins at a key period of change and modernisation. Stephen sits on the ABPI Board of Management and is responsible for all aspects of the ABPI's work. He is set to lead the industry's pricing ...