How Compelling Culture Can Drive Business Change


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31 October 2012


03:15 PM


While fast-growing, global companies have a lot going for them, they can lose it all if they’re not grounded in something beyond the traditional measures of success. That “something” is a global culture that embodies the distinct face and feeling of a brand, while embracing the local flavors that establish relevance and connect with employees. Culture walks hand in hand with reputation; it’s what energizes a company's workforce and what a brand becomes known for. This panel will explore how an authentic and compelling global culture can drive positive business change, influence decisions and, in many cases, empower a company to accomplish the seemingly impossible.


Name:Elise Mitchell

Company:Mitchell Comms.


Elise Mitchell is one of the nation’s top strategic communications and public relations professionals. Her entrepreneurial spirit and passion have helped her build a successful business, Mitchell Communications Group, which is the 2012 Holmes Report Small Agency of the Year, the 2011 PRWeek Small Agency of the Year, the 2011 Inc. 500/5000 Fastest Growing Company, and one of the Women Pr...


Name:Andy Pharoah

Company:Wm Wrigley Co

Position:Senior VP, corp affairs

Andy Pharaoh spent more than a decade in corporate and public affairs roles at Hill & Knowlton—working on a wide range of business to business marketing, change and internal communications, issues and crisis and financial communications assignments in the UK and across the EMEA region—before joining Wrigley in February of 2008, initially to lead it European corporate affairs functi...