The Emergence of Social Commerce


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31 October 2012


03:15 PM


The convergence of communications and analytics is resulting in an evolution of how we view the paid/owned/shared/earned media model. In many respects, earned is becoming the leader and will increasingly guide the effective use of paid media, in the future. The result of this new alchemy is the birth of Social Commerce, which enables communicators to create demand and drive revenue. We are now capable of building Social Commerce strategies that evolve our overall sales strategy, as well as effectively position our brand’s story. The panel will discuss what is working and what challenges lay ahead.


Name:Aaron Strout

Company:W2O Group

Position:Head of location based marketing

Aaron is the head of location based marketing at WCG, a global agency offering integrated creative, interactive and marketing communications services to clients in healthcare, consumer products and technology. At WCG, Aaron not only focuses on helping customers with mobile marketing and location based marketing but also helps provide social voice for the company. In this role, Aaron continues...


Name:Yann Gourvennec


Position:Dir., digital & social media

Yann has over 25 years of international experience in marketing, sales and information systems. He created visionarymarketing.comin 1996 and since then, he has practiced web strategy, e-business and web communications. After working for Philips, Unisys and Cap Gemini, he is now director, web, digital and social media for Orange. He has been a member of since 2008 and he co-founded ...

Name:Bob Pearson

Company:W2O Group


Bob has a unique combination of social media, marketing and communications skills acquired during nearly 25 years at three Fortune 500 companies and a major consultancy. He was most recently vice president of Communities and Conversations at Dell Inc, where he was responsible for developing an industry-leading approach to the use of social media, as highlighted in GroundSwell. His team built and ...

Name:David Witt


Position:Dir., global digital marketing & brand PR

David recently joined The Hershey Company, where he leads the brand public relations and consumer engagement efforts for the company. Prior to his current role, he worked at General Mills, where he led social media and the company's WOM efforts. During his time at General Mills, he also led brand public relations for various brands, including Yoplait, Progresso, Hamburger Helper and Old El Paso. ...