In the modern world, it is impossible to create a new global brand without the Internet, but the Internet can also create crises and damage reputation. In either case, digital communication is conditioned by language but not by national boundaries. In such an environment, does strategy need to be determined by language rather than by national boundaries, particularly in Latin America. This panel will help companies prepare for the challenges.
MODERATOR
Name:Ana Margarida Ximines
Company:Inforpress
Position:Country Manager
Ana Margarida Ximenes co-founded Inforpress in Portugal in 1999. Inforpress is the major PR agency in the Iberian region, was twice recognized as “The Iberian Agency of the Year” by The Holmes Report and, among many recognitions, received a European Excellence Award for "The Best National and Regional Public Affairs campaign" for FoldRx.
Ana is co-leading Inforpress Gr...more
SPEAKERS
Name:Felipe Gomez
Company:Alpina
Position:Head of corp comms
2009 – Present: ALPINA COPORATIVO, Bogotá, Colombia
Corporate Director of communications
· Organization of the department of Corporate Communications.
· &...more
Name:Flavia Sekles
Company:Embraer
Position:Director of external communications
Flavia Sekles has been the Director of External Communications for Embraer, since September 2011.
A Journalism from Boston University´s School of Public Communcations (1984), she was a correspondent for Veja magazine in Washington, D.C. (1985-1995), and for the Jornal do Brasil newspaper (1995-2000). She was the Executive Director of the non-profit Brazil Inform...more
Name:Jose Manuel Velasco
Company:FCC
Position:GM, comms and CSR (president, Dircom)
Jose Manuel Velasco Guardado (b. Avilés/Asturias, 1965) has a bachelor’s degree in Media Science granted by the “Universidad Complutense de Madrid” and has attended the Advanced Strategic Program at the Institute for Management Development (IMD) in Lausanne, Switzerland....more
Name:Tiago Vidal
Company:Sonae Sierra
Position:Head of corp comms
As Head of Corporate Communications at Sonae Sierra, a leading international shopping centre specialist, Tiago Vidal leads all corporate communication activities for the Company Stakeholders in the 11 countries were the Company operates.
His particular responsibilities include Reputation management, Corporate Marketing and PR, Stakeholders engagement, Crisis Communication and Media Rela...more