Communication in Latin America: Language as the New Frontier


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31 October 2012


03:15 PM


In the modern world, it is impossible to create a new global brand without the Internet, but the Internet can also create crises and damage reputation. In either case, digital communication is conditioned by language but not by national boundaries. In such an environment, does strategy need to be determined by language rather than by national boundaries, particularly in Latin America. This panel will help companies prepare for the challenges.


Name:Ana Margarida Ximines


Position:Country Manager

Ana Margarida Ximenes  co-founded Inforpress in Portugal in 1999. Inforpress is the major PR agency in the Iberian region, was twice recognized as “The Iberian Agency of the Year” by The Holmes Report and, among many recognitions, received a European Excellence Award for "The Best National and Regional Public Affairs campaign" for FoldRx. Ana is co-leading Inforpress Group’...


Name:Felipe Gomez


Position:Head of corp comms

2009 – Present: ALPINA COPORATIVO, Bogotá, Colombia Corporate Director of communications ·         Organization of the department of Corporate Communications. ·         Design of the organizations communication strategy with its stakeholders in the following countries: Colombia, USA, Ecuad...

Name:Flavia Sekles


Position:Director of external communications

Flavia Sekles has been the Director of External Communications for Embraer, since September 2011.   A  Journalism from Boston University´s School of Public Communcations (1984), she was a correspondent for Veja magazine in Washington, D.C. (1985-1995), and for the Jornal do Brasil newspaper (1995-2000).  She was the Executive Director of the non-profit Brazil Information Cent...

Name:Jose Manuel Velasco


Position:GM, comms and CSR (president, Dircom)

Jose Manuel Velasco Guardado (b. Avilés/Asturias, 1965) has a bachelor’s degree in Media  Science granted  by  the  “Universidad Complutense de  Madrid”  and  has attended  the  Advanced  Strategic  Program  at  the  Institute  for  Management Development (IMD) in Lausanne, Switzerland. Th...

Name:Tiago Vidal

Company:Sonae Sierra

Position:Head of corp comms

As Head of Corporate Communications at Sonae Sierra, a leading international shopping centre specialist, Tiago Vidal leads all corporate communication activities for the Company Stakeholders in the 11 countries were the Company operates. His particular responsibilities include Reputation management, Corporate Marketing and PR, Stakeholders engagement, Crisis Communication and Media Relations.&nbs...