Successfully Entering Asia: A Matter of What to Know As more Western brands seek entry into Asia, many are quickly discovering that there are numerous obstacles to overcome before realising any rewards. In China, for example, the challenges that companies are confronted with include the language barrier, diverse spectrum of cultures, distinct business styles and vast media landscape. All of these factors must be carefully considered by any foreign company, irrespective of shape or size, when aiming to tap the market successfully.
MODERATOR
Name:Richard Tsang
Company:Strategic Public Relations Gp.
Position:Chairman and MD
Richard Tsang is an investor relations/PR veteran with over 20 years of industry experience in Asia. In 1995, at the age of 29, he founded Strategic Public Relations Group (“SPRG”) in Hong Kong, and in less than 15 years, has built it into the largest Asian independent PR network and the largest PR consultancy in Hong Kong.
Richard was elected Vice President, Asia-Pacific of...more
SPEAKERS
Name:Stephen Forshaw
Company:Temasek
Position:Head of communications
Stephen Forshaw is Managing Director Corporate Affairs for Singapore-based investment company, Temasek. Temasek is an Asia investment institution, managing an investment portfolio of S$193 billion (as at 31 March 2011). Mr Forshaw joined Temasek i...more
Name:Anthony Rose
Company:Walmart
Position:VP, corporate affairs
Anthony Rose currently serves as Vice President, Corporate Affairs, Walmart, based at the Regional headquarters in Hong Kong from where he leads the Corporate Affairs function for Walmart in Asia.
Anthony began his Corporate Affairs and Influencer Marketing career in 1991. Prior to joining Walmart in 2010, Anthony held a range of Corporate Affairs and Influencer Marketing roles across A...more